Marketing To Gen Z With Audio Ads

Audio continues to be one of the best marketing channels in 2022.

However, if you’re interested in marketing to Gen Z, you might think audio isn’t a good fit and that it’s the older generations who are listening to the radio on the way to and at work.

This isn’t true. In fact, 96% of Gen Z listens to audio every day.

Why you should worry about Gen Z marketing

Some advertisers reading this might be thinking, why bother Gen Z advertising?

They know Gen Z is a huge demographic that eventually will be important, but right now consider them distracted and think they don’t have money.

These common beliefs aren’t backed up by facts.

Various studies have shown that Gen Z is more attuned to messaging, and therefore more likely to take action based on ads, than any previous generation. They also do have money to spend and are ahead of millennials at this stage in their lives.

How to advertise to Gen Z

When advertising to Gen Z, there are a few Gen Z insights to keep in mind.

1. Be authentic – Gen Z has high standards when it comes to content. They want purposeful and impactful interactions.
2. Be inclusive – Gen Z values inclusivity. 78% of Gen Z consumers said that they think “brands have a responsibility to represent all races and ethnicities in their marketing and communications.”
3. Reach them where they are – Gen Z are more likely to be listening to podcasts or streaming apps, especially those that allow customization, than traditional radio.
4. Understand what matters to them – Gen Z prefer micro-influencers and local connections as they get closer contact with those people. They also like shorter, unscripted content.

Those four Gen Z insights really drive home the notion that these aren’t just younger Millennials, this is a digital savvy generation who want to feel a deeper connection than traditional ads have often offered.

Work with Hybrid Media to advertise to Gen Z through Audio Ads

For professional help marketing to Gen Z through audio, work with the team at Hybrid Media. Put our team’s 300+ years of marketing and media experience to work for you.

Direct Response advertising focuses on delivering ROI by quickly capturing the attention of listeners and leading them to a call to action. At Hybrid Media, we purchase millions of dollars of low-cost media each week, resulting in significant savings for all of our clients. How much can you save? Contact us for a free consultation today!