DIRECT RESPONSE ADVERTISING WITH HYBRID MEDIA
Launch A Direct Response Advertising Campaign
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Launch A Direct Response Advertising Campaign
Hybrid Media has spent over 15 years with a singular focus on leveraging the power of radio to benefit our clients. With a 100% focus on radio advertising, we aren’t distracted by other marketing channels.
We leverage the four platforms of radio – AM/FM, Satellite, Streaming and Podcasts – to deliver the results you define as “success.”
There are three key benefits to Direct Response Radio over traditional branding advertising: 1. You know within the first 48 hours if your advertising is performing; 2. It’s much cheaper to test creative than Direct Response Television advertising; 3. You get the benefit of branding on top of immediate sales. Work with Hybrid Media to start a direct response marketing campaign!
Keeping the client’s performance in mind, we continually optimize media to maximize ROI. Our goal is to ensure every dollar is spent efficiently to drive response.
Running a direct response advertising campaign allows your brand or message to be heard across the US and gives you access to data about the effectiveness of your campaign immediately. Contact us today to inquire about our radio ad network and how we can help you run direct response radio ads today.
The purpose of direct response marketing [direct response meaning] is to send customers targeted messages that drive specific actions. Direct response marketing is targeted to a specific audience who are likely to be customers, and the specific call to action is intended to drive measurable results.
This makes it easier to budget and plan for, because the ROI calculations become much clearer. Either the campaign converts, and pays for itself. Or it doesn’t, and you cut it.
A big advantage of direct response advertising is that the campaigns will provide you with measurable results. It’s fairly easy to receive information on how many prospects are clicking on your ads or completing the forms that you have requested information for. The more data you have, the better. Direct response messages might not be as easy to track as some other digital ad formats like display ads, but they easily beat out some traditional ad formats like billboards or magazine ads.
Direct Response Advertising Agency
Over the years, direct advertising agency Hybrid Media has purchased hundreds of millions of dollars on Network, Satellite, Local and Podcast advertising audio, giving us the ability to test and scale efficiently for multiple verticals.
#1. The selection of media, Network, Satellite, Local and Podcast audio, what time slots you run your commercials in, is the most important consideration, because it can mean the difference between 100,000 responses and none at all.
#2. Next in importance is the offer: what your prospect gets for how much money and according to what terms. If your offer is wrong, you can also kill response rates, though perhaps not as totally as you can by marketing in the wrong media.
#3. Finally, in third place, is your creative. What you say to sell your product/service is critically important.
Ad Agency Direct Response
Direct response agency Hybrid Media has over 300 years of upper level Marketing and Media Management experience which we can put to work for you. Since 2007, the seasoned team at direct advertising company Hybrid Media has built an un-matched marketplace knowledge, combined with industry relationships that help leverage our substantial audio placements.
While Direct Response Strategies can vary, Direct Response Marketing is generally very affordable when compared to the typical brand marketing approach. Direct response marketing funds its own activities in a trackable way, as customers are asked to take action which can then be quantified in revenue and profit. This could be compared to branded marketing, where advertisers are paying to promote their brand through media channels, but have no real way to measure the impact of their campaign and how much brand awareness has grown as a direct result of it. Direct response marketing also has the added benefit that it can simultaneously be used to drive actions and also help grow your brand awareness.
Yes, we can definitively say that direct response radio marketing does work and can be a profitable way for your business to advertise. As direct response marketing drives customers to take an action, which can be tracked, it’s possible to quantify your exact ROI on your ad spend. It’s then just a matter of finding a campaign that is highly profitable for your business. This typically is done by finding the stations or channels where your target audience listens, by finding ad space with appropriate rates for your campaign, optimizing your ad itself, or a combination of those things. Give direct response media a try today!
Whether your business, service, or product is a good fit for direct response radio marketing really just depends on what it is. For instance, some products might be so abstract that it really needs to be shown to customers, and can’t really be described on the radio. Likewise, some businesses do such specialized, complicated work, a radio ad may not be the best fit to describe it and general radio audiences may not be the best audiences to target.