Direct Response Advertising FAQ
Most frequent questions and answers about Direct Response Services
A big advantage of direct response advertising is that the campaigns will provide you with measurable results. It’s fairly easy to receive information on how many prospects are clicking on your ads or completing the forms that you have requested information for. The more data you have, the better. Over the years, Hybrid Media has purchased hundreds of millions of dollars on Network, Satellite, Local and Podcast advertising audio, giving us the ability to test and scale efficiently for multiple verticals.
#1. The selection of media, Network, Satellite, Local and Podcast audio, what time slots you run your commercials in, is the most important consideration, because it can mean the difference between 100,000 responses and none at all.
#2. Next in importance is the offer: what your prospect gets for how much money and according to what terms. If your offer is wrong, you can also kill response rates, though perhaps not as totally as you can by marketing in the wrong media.
#3. Finally, in third place, is your creative. What you say to sell your product/service is critically important.
Put Hybrid Media’s over 300 years of upper level Marketing and Media Management experience to work for you. Since 2007, the seasoned team at Hybrid Media has built an un-matched marketplace knowledge, combined with industry relationships that help leverage our substantial audio placements.