As a result of the substantial amount of audio advertising we purchase, Hybrid’s clients benefit from some of the lowest direct response advertising rates in the industry.
Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can efficiently promote your product or service.
To maximize each campaign, Hybrid Media puts an emphasis on evaluating the details of every dollar spent.
From testing through roll-out, every audio channel is continually optimized for maximum ROI performance.
Hybrid Media’s vast historical rate and category performance database minimizes testing risk and cost.
Put our team’s 300+ years of marketing and media experience to work for you.
Direct Response advertising focuses on delivering ROI by quickly capturing the attention of listeners and leading them to a call to action. At Hybrid Media, we purchase millions of dollars of low-cost media each week, resulting in significant savings for our clients. How much can you save?
Most frequent questions and answers about Direct Response Services
The purpose of direct response marketing is to send customers targeted messages that drive specific actions. Direct response marketing is targeted to a specific audience who are likely to be customers, and the specific call to action is intended to drive measurable results.
This makes it easier to budget and plan for, because the ROI calculations become much clearer. Either the campaign converts, and pays for itself. Or it doesn’t, and you cut it.
A big advantage of direct response advertising is that the campaigns will provide you with measurable results. It’s fairly easy to receive information on how many prospects are clicking on your ads or completing the forms that you have requested information for. The more data you have, the better.
Over the years, Hybrid Media has purchased hundreds of millions of dollars on Network, Satellite, Local and Podcast advertising audio, giving us the ability to test and scale efficiently for multiple verticals.
#1. The selection of media, Network, Satellite, Local and Podcast audio, what time slots you run your commercials in, is the most important consideration, because it can mean the difference between 100,000 responses and none at all.
#2. Next in importance is the offer: what your prospect gets for how much money and according to what terms. If your offer is wrong, you can also kill response rates, though perhaps not as totally as you can by marketing in the wrong media.
#3. Finally, in third place, is your creative. What you say to sell your product/service is critically important.
Put Hybrid Media’s over 300 years of upper level Marketing and Media Management experience to work for you. Since 2007, the seasoned team at Hybrid Media has built an un-matched marketplace knowledge, combined with industry relationships that help leverage our substantial audio placements.
Direct Response Marketing is generally very affordable when compared to the typical brand marketing approach. Direct response marketing funds its own activities in a trackable way, as customers are asked to take action which can then be quantified in revenue and profit. This could be compared to branded marketing, where advertisers are paying to promote their brand through media channels, but have no real way to measure the impact of their campaign and how much brand awareness has grown as a direct result of it. Direct response marketing also has the added benefit that it can simultaneously be used to drive actions and also help grow your brand awareness.
Yes, we can definitively say that direct response radio marketing does work and can be a profitable way for your business to advertise. As direct response marketing drives customers to take an action, which can be tracked, it’s possible to quantify your exact ROI on your ad spend. It’s then just a matter of finding a campaign that is highly profitable for your business. This typically is done by finding the stations or channels where your target audience listens, by finding ad space with appropriate rates for your campaign, optimizing your ad itself, or a combination of those things.
Whether your business, service, or product is a good fit for direct response radio marketing really just depends on what it is. For instance, some products might be so abstract that it really needs to be shown to customers, and can’t really be described on the radio. Likewise, some businesses do such specialized, complicated work, a radio ad may not be the best fit to describe it and general radio audiences may not be the best audiences to target.