As a result of the substantial amount of audio advertising we purchase, Hybrid’s clients benefit from some of the lowest rates in the industry.
Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can help promote your product or service.
In order to maximize any campaign, Hybrid Media puts an emphasis on evaluating the details of every dollar spent.
From constant testing and roll-out, every audio channel is continually optimized for maximum ROI performance.
An important tool for an effective campaign for clients is Hybrid Media’s vast historical rate and category performance database.
Put 300+ years of marketing and media experience to work. We’ve built un-matched marketplace knowledge so you don’t have to.
How can you truly know your cost per acquisition if you are in the dark about the actual cost of your direct response advertising costs? That’s why unlike some direct response advertising companies, at Hybrid we provide our clients with precise affidavits for all direct response services, direct response radio ads or media purchased.
Once we have thoroughly reviewed each week’s results, our client’s receive a detailed analysis for all costs placed on each station, network or podcast. This ensures that every client’s campaign dollars are being managed and optimized on a weekly basis.
Direct response advertising and direct response radio focuses on delivering ROI by quickly capturing the attention of a listener and making them take action. At Hybrid you can save substantially on industry average direct response advertising costs. Contact us today to learn how much you can save with your monthly budget.
We do our homework and use the latest technology
We listen and plan according to your goals and objectives
We are fluent in effective and direct messaging
We find the shows that perfectly sync with you
We collect and meticulously analyze data
A big advantage of direct response advertising is that the campaigns will provide you with measurable results. It’s fairly easy to receive information on how many prospects are clicking on your ads or completing the forms that you have requested information for. The more data you have, the better. Over the years, Hybrid Media has purchased hundreds of millions of dollars on Network, Satellite, Local and Podcast audio, giving us the ability to test and scale efficiently for multiple verticals.
#1. The selection of media, Network, Satellite, Local and Podcast audio, what time slots you run your commercials in, is the most important consideration, because it can mean the difference between 100,000 responses and none at all.
#2. Next in importance is the offer: what your prospect gets for how much money and according to what terms. If your offer is wrong, you can also kill response rates, though perhaps not as totally as you can by marketing in the wrong media.
#3. Finally, in third place, is your creative. What you say to sell your product/service is critically important.
Put Hybrid Media’s over 300 years of upper level Marketing and Media Management experience to work for you. Since 2007, the seasoned team at Hybrid Media has built an un-matched marketplace knowledge, combined with industry relationships that help leverage our substantial audio placements.
Kevin has over 20 years of media and marketing experience, with his core focus all things audio. Beginning with ABC Radio in 2000, he sold local spot radio in New York and for the 20 Owned and Operated ABC radio properties. Following that success, in 2004 he became Business Development Manager at Integrated Marketing & Promotional Services. Kevin moved on in 2005 and helped develop an online exchange of inventory between broadcasters and clients at the publicly traded Softwave Media Exchange. In 2007, Kevin helped launch Hybrid Media Services as a founding partner.
Kevin oversees the media and sales departments at Hybrid. Under his leadership for over a decade, Kevin has guided Hybrid to become one of the leaders in the direct response radio industry. Kevin has a diverse category background in finance, patient recruitment, auto, education, insurance, nutraceuticals and many more.
Kevin has a BA from Hobart College and lives in Pleasantville, NY with his wife Tina and three sons, Jack, Tyler & Dylan.
Jay started his career in the radio industry with national rep firm Eastman Radio in 1971 and over the next 32 years worked at Christal Radio and Infinity Broadcasting (later becoming CBS Radio) where he headed the new business division in New York. He left CBS in 2003 to launch IMPS, Inc. which in 2007 became known as Hybrid Media Services. Over 47 years, Jay held sales management positions in all sectors of the industry giving him a unique perspective when working with our clients at Hybrid Media.
Jay currently resides in Chappaqua with his wife Suzanne and enjoys playing golf and spending time with his family.
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