92% of Americans listen to the radio every week -59% of Americans listen to the radio every day -There are over 6000 radio stations in the US alone -25% of individuals get more interested in brands due to radio ads Radio remains the most accessible media.
In a nutshell, advertising on radio gives your brand or business broad-scale reach in a relatively cost-effective manner. Using radio listener data, businesses can select stations that will best match their target audience. And because radio is often listened to in a habitual way (e.g. on the drive to work in the morning, five days a week), businesses can maximize the exposure of their brand to the consumer.