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As a result of the substantial amount of audio advertising we purchase, Hybrid’s clients benefit from some of the lowest rates in the industry.
Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can help promote your product or service.
In order to maximize any campaign, Hybrid Media puts an emphasis on evaluating the details of every dollar spent.
From constant testing and roll-out, every audio channel is continually optimized for maximum ROI performance.
An important tool for an effective campaign for clients is Hybrid Media’s vast historical rate and category performance database.
Put 300+ years of marketing and media experience to work. We’ve built un-matched marketplace knowledge so you don’t have to.
Talk radio advertising focuses on delivering ROI by quickly capturing the attention of listeners and leading them to a call to action. At Hybrid Media, we purchase millions of dollars of low-cost media each week, resulting in significant savings for our clients.
How much can you save?
Most frequent questions and answers about Talk Radio
Radio advertising consists of two primary costs: production and distribution. The distribution costs are the most expensive portion and can range from $200 to $5,000 per week depending on your location and chosen station.
The main factor that affects cost is the number of people who will be listening to your ad. Therefore, spots during the morning and evening commute will cost more than spots late at night. Likewise, playing an ad in a big city will cost more than an ad spot in a small town.
92% of Americans listen to the radio every week -59% of Americans listen to the radio every day -There are over 6000 radio stations in the US alone -25% of individuals get more interested in brands due to radio ads Radio remains the most accessible media.
In a nutshell, advertising on radio gives your brand or business broad-scale reach in a relatively cost-effective manner. Using radio listener data, businesses can select stations that will best match their target audience. And because radio is often listened to in a habitual way (e.g. on the drive to work in the morning, five days a week), businesses can maximize the exposure of their brand to the consumer.
Talk radio typically includes an element of listener participation where listeners can dial in and potentially have a conversation with the show’s host while other listeners listen to their conversation.
Talk radio shows often have loyal audiences. If that audience is a good match for your target audience, then that show may be a good fit for your talk radio ads. Talk radio does vary widely, as we have small town AM radio shows and then large national talk shows like Howard Stern.
Pew researchers found in 2004 that 17% of the public regularly listens to talk radio. This audience is mostly male, middle-aged, and conservative. Among those who regularly listen to talk radio, 41% are Republican and 28% are Democrats.
As of May 2020, Rush Limbaugh had the most listeners of any talk radio show. Second was Sean Hannity. Third was Dave Ramsay.
Nielsen data in 2017 found that AM radio reached nearly 58.8 million people a week. However, that makes up just 1 in 5 radio listeners.
While AM radio listeners are on the decline, there are still millions of people who listen to AM radio every week and it makes up an integral part of many people’s lives.
AM radio is still in wide use, with over 6,000 stations in the United States alone and 58 million weekly listeners.
While 86% of radio listeners listen to FM radio each week as compared to just 20% listening to AM radio, determining which is better from an advertising standpoint really depends on your product or service and your target market.
Let’s say you run a business offering a local service or product in a small town in the Midwest that only has one local radio station that “everyone” listens to. Talk radio ads on that local radio station will likely be very effective for you.