As a result of the substantial amount of audio advertising we purchase, Hybrid’s clients benefit from some of the lowest rates in the industry.
Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can efficiently promote your product or service.
To maximize each campaign, Hybrid Media puts an emphasis on evaluating the details of every dollar spent.
From testing through roll-out, every audio channel is continually optimized for maximum ROI performance.
Hybrid Media’s vast historical rate and category performance database minimizes testing risk and cost.
Put our team’s 300+ years of marketing and media experience to work for you.
Thousands of radio stations and networks across the country have excess inventory that potentially goes unsold every week. At Hybrid Media, we purchase this remnant radio advertising inventory at heavily discounted last-minute rates for our roster of clients. These savings enable our direct response clients to maximize their ROI.
Most frequent questions and answers about Remnant Radio advertising
The name “remnant radio advertising” refers to remainder advertising (also known as remnant or last minute advertising). Remnant advertising space is the space that a radio company hasn’t been able to sell. It’s often available at lower than normal prices.
Look at it like this: a Local TV station in NYC has 100 ad units available each week. Their local sales team does a great job and sells 87 of those ad units for the upcoming week. Well, what happens to the other 13 commercials that didn’t get sold? At Hybrid Media, we purchase this inventory at heavily discounted last-minute rates for our roster of clients. These savings enable our direct response clients to maximize their ROI.
There is no doubt that it is a wise choice to buy remnant advertising space. This will greatly promote your business. As a result of the substantial amount of audio advertising we purchase, Hybrid Media’s clients benefit from some of the lowest direct response advertising rates in the industry.
Radio advertising is an excellent way to get the word out about your products and services to a large audience, but unless you know how to buy media the right way, radio can be an expensive method of advertising. Commercial radio advertising rates are primarily based on supply and demand. Remnant radio advertising is last minute unsold inventory. Remnant media buys is similar to getting last minute deals on hotel rooms and cruise lines.
Hybrid Media has access to local and national remnant inventory. Large radio stations in major markets and nationally syndicated radio programs. We can save you money and develop a customized direct response radio advertising campaign. Call us today to find out how Hybrid Media can help your bottom line.
Buying remnant radio advertising is a cost effective way of purchasing radio ads. For current radio advertisers, it can be a way to lower your cost per unit and also is a way to test ad campaigns and strategies without outlaying full price for ad space. For a new advertiser, this also could be a good way to get started as you can take your first steps in radio advertising without the higher costs of purchasing regular ad space.
It typically takes around 7 to 10 days to get a remnant media buy onto the air. That time allows us to design an effective remnant radio schedule (based on historical prices) and then negotiate rates based on your specific budget. As we buy a lot of ad space, our clients benefit from receiving some of the lowest ad rates in the industry.
Hybrid Media’s vast historical rate and category performance database minimizes testing risk and cost.
We work with some of the biggest names in the industry, including ESPN Radio, SiriusXM, iHeartRadio, and more.
From testing through roll-out, every audio channel is continually optimized for maximum ROI performance.
Let us put our team’s combined 300+ years of marketing and media experience to work for you!