Run Sports Commercials On The Radio Today

Sports Advertising with Hybrid Media


As a result of the substantial amount of audio advertising we purchase, Hybrid’s clients benefit from some of the lowest rates in the industry.


Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can efficiently promote your product or service on sport radio stations.


To maximize each campaign, Hybrid Media puts an emphasis on evaluating the details of every dollar spent.


From testing through roll-out, every audio channel is continually optimized for maximum ROI performance.


Hybrid Media’s vast historical rate and category performance database minimizes testing risk and cost.


Put our team’s 300+ years of marketing and media experience to work for you.

Advertising In Sports Done Right

National Sports Radio Advertising Costs

Running radio ads on sports stations can help you reach a huge audience, but it doesn’t have to cost an arm and a leg. At Hybrid you can save substantially on industry average sports radio advertising costs. Contact us today to learn how much you can save with your monthly budget.

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Sports Radio Advertising FAQ

Most frequent questions and answers about Sports advertising

Radio advertising costs range from $200 to $5,000 per week, on average, depending on location and the size of the listening audience. As a guidepost for radio advertising costs, not surprisingly, the cost of traditional radio advertising is higher in larger, more competitive markets. For example, in New York City, the cost of a 30-second radio ad is much as $1,405, while in Topeka, Kansas, that 30-second radio ad costs just $25.

Sports fans are among radio’s most passionate and responsive listeners. They live-and-die with every play and then talk about it, around-the-clock, until the next game. Here’s a critical list of Do’s and Don’ts to get the most out of Sports Radio Advertising.

IN-GAME BROADCASTS ARE GREAT FOR BRANDING, LOUSY FOR DIRECT RESPONSE – Who wants to stop listening to the game to make a phone call for more information about a product or service? Save your DR buys for out-of-game placements if you’re tracking ROI.

SPORTS TALK HOSTS CAN BE GREAT SPOKESPERSONS – To Sports Talk listeners, these guys are their real life pals who just happen to know everything about sports. Who better to pitch your product or service?

SPORTS RADIO IS A GREAT PLACE TO REACH MEN – A typical Sports Radio station has a 75%-95% male audience base. It’s the best AM/FM format to reach Men with little waste outside of gender.

KEEP YOUR COPY FRESH – Sports fanatics are typically focused on two things; the last game and the next game. Find ways to keep your copy topical and timely to tap into their “in the moment” mindset. Let Hybrid Media with it’s own full service in house creative team, help Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can efficiently promote your product or service. Call us today!

Radio typically has wide reach, high engagement, and high ROI, all at relatively low costs compared to other marketing channels. If you want to reach a mostly male audience, sports radio can be an extremely effective way to do it.

As you’d probably expect, sports radio is mainly listened to by males in their 30’s, 40’s, and 50’s. ESPN Radio noted that 80 to 90 percent of their listeners across their more than 400 affiliates were male.

At Hybrid Media, we help advertisers buy placement on the radio to get their ads in front of their target audience with positive returns of ad spend.

Having the host of a sports talk show read your ad live (a “live read”), giving a personal anecdote, during a break in their show will likely give you the best engagement, but those spots can be more expensive than other ads. 

Having an ad during a game will likely give poor engagement, as listeners won’t want to take a break from the game to respond to an ad, yet those ads, if played often, can be effective at building brand awareness. 

As to which sort of ad is best for sports radio, it really depends on what product or service you are trying to sell, and whether you are trying to get listeners to engage immediately.

A few strategies for sports radio advertising include:

  1. Have a sports talk show host live read your ad, giving a personal anecdote
  2. Use sports personalities in your ads, like former players
  3. Keep your ads fresh; sports fans live in the moment and care about the next game, which is something you can integrate into your ads
  4. Give offers that depend on the result of the game; some fast food chains will give away free fries or similar when their local team scores a certain amount

Sports radio is a cost effective way to reach a wide, mostly male audience. Nielsen data shows that these listeners are also typically more educated than the general population and are in the 30-60 age range. For these reasons, sports radio can be an excellent choice for advertisers to reach their target audience.

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