Sports fans are among radio’s most passionate and responsive listeners. They live-and-die with every play and then talk about it, around-the-clock, until the next game. Here’s a critical list of Do’s and Don’ts to get the most out of Sports Radio Advertising.
IN-GAME BROADCASTS ARE GREAT FOR BRANDING, LOUSY FOR DIRECT RESPONSE – Who wants to stop listening to the game to make a phone call for more information about a product or service? Save your DR buys for out-of-game placements if you’re tracking ROI.
SPORTS TALK HOSTS CAN BE GREAT SPOKESPERSONS – To Sports Talk listeners, these guys are their real life pals who just happen to know everything about sports. Who better to pitch your product or service?
SPORTS RADIO IS A GREAT PLACE TO REACH MEN – A typical Sports Radio station has a 75%-95% male audience base. It’s the best AM/FM format to reach Men with little waste outside of gender.
KEEP YOUR COPY FRESH – Sports fanatics are typically focused on two things; the last game and the next game. Find ways to keep your copy topical and timely to tap into their “in the moment” mindset. Let Hybrid Media with it’s own full service in house creative team, help Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can efficiently promote your product or service. Call us today!