As a result of the substantial amount of audio advertising we purchase, Hybrid’s clients benefit from some of the lowest rates in the industry.
Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can efficiently promote your product or service on sport radio stations.
To maximize each campaign, Hybrid Media puts an emphasis on evaluating the details of every dollar spent.
From testing through roll-out, every audio channel is continually optimized for maximum ROI performance.
Hybrid Media’s vast historical rate and category performance database minimizes testing risk and cost.
Put our team’s 300+ years of marketing and media experience to work for you.
Running radio ads on sports stations can help you reach a huge audience, but it doesn’t have to cost an arm and a leg. At Hybrid you can save substantially on industry average sports radio advertising costs. Contact us today to learn how much you can save with your monthly budget.
Most frequent questions and answers about Sports Radio advertising
Radio advertising costs range from $200 to $5,000 per week, on average, depending on location and the size of the listening audience. As a guidepost for radio advertising costs, not surprisingly, the cost of traditional radio advertising is higher in larger, more competitive markets. For example, in New York City, the cost of a 30-second radio ad is much as $1,405, while in Topeka, Kansas, that 30-second radio ad costs just $25.
Sports fans are among radio’s most passionate and responsive listeners. They live-and-die with every play and then talk about it, around-the-clock, until the next game. Here’s a critical list of Do’s and Don’ts to get the most out of Sports Radio Advertising.
IN-GAME BROADCASTS ARE GREAT FOR BRANDING, LOUSY FOR DIRECT RESPONSE – Who wants to stop listening to the game to make a phone call for more information about a product or service? Save your DR buys for out-of-game placements if you’re tracking ROI.
SPORTS TALK HOSTS CAN BE GREAT SPOKESPERSONS – To Sports Talk listeners, these guys are their real life pals who just happen to know everything about sports. Who better to pitch your product or service?
SPORTS RADIO IS A GREAT PLACE TO REACH MEN – A typical Sports Radio station has a 75%-95% male audience base. It’s the best AM/FM format to reach Men with little waste outside of gender.
KEEP YOUR COPY FRESH – Sports fanatics are typically focused on two things; the last game and the next game. Find ways to keep your copy topical and timely to tap into their “in the moment” mindset. Let Hybrid Media with it’s own full service in house creative team, help Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can efficiently promote your product or service. Call us today!