As a result of the substantial amount of audio advertising we purchase, Hybrid’s clients benefit from some of the lowest rates in the industry.
Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can help promote your product or service.
In order to maximize any campaign, Hybrid Media puts an emphasis on evaluating the details of every dollar spent.
From constant testing and roll-out, every audio channel is continually optimized for maximum ROI performance.
An important tool for an effective campaign for clients is Hybrid Media’s vast historical rate and category performance database.
Put 300+ years of marketing and media experience to work. We’ve built un-matched marketplace knowledge so you don’t have to.
How can you truly know your cost per acquisition if you are in the dark about the actual cost of your Pandora advertising costs? That’s why unlike some Pandora radio advertising companies, at Hybrid we provide our clients with precise affidavits for all Pandora radio ads or media purchased.
Once we have thoroughly reviewed each week’s results, our client’s receive a detailed analysis for all costs placed on each station, network or podcast. This ensures that every client’s campaign dollars are being managed and optimized on a weekly basis.
Running Pandora ads can help you reach a huge audience, but it doesn’t have to cost an arm and a leg. At Hybrid you can save substantially on industry average Pandora advertising costs. Contact us today to learn how much you can save with your monthly budget.
We do our homework and use the latest technology
We listen and plan according to your goals and objectives
We are fluent in effective and direct messaging
We find the shows that perfectly sync with you
We collect and meticulously analyze data
Pandora’s intriguing radio concept is simple. Listeners create stations based on songs, artists, or genres they like. How does the platform make money? Users are either exposed to ads throughout their listening experience, or pay $4.99 to $9.99 a month to block ads altogether. The majority of Pandora users utilize the free ad-based model, however.
To learn how to advertise on Pandora by dissecting what Pandora advertising truly is, exploring the ad process, and understanding the costs, put Hybrid Media’s over 300 years of upper level Marketing and Media Management experience to work for you.
How do you actually advertise on Pandora? Your first step will be to choose an ad format. There are three main categories: Visual, Audio, and Video. It can be incredibly difficult to choose the right platform, budget, and messaging. Our team at Hybrid Media can help you start Pandora ad campaigns, improve your current campaigns, and split-test ads to determine which campaign will bring you the highest marketing ROI.
You may choose between 15 seconds and 30 seconds of audio spots.
Hyper-personalize your audio messages by leveraging rich listener data in real time. Intelligent ad technology optimizes various triggers such as location, weather, and time of day to serve the right message to the right listener at the right time. This custom audio execution allows your creative to scale to hundreds, thousands, and even millions of variations. Let the team at Hybrid Media help you today to navigate his advertising platform today!
Kevin has over 20 years of media and marketing experience, with his core focus all things audio. Beginning with ABC Radio in 2000, he sold local spot radio in New York and for the 20 Owned and Operated ABC radio properties. Following that success, in 2004 he became Business Development Manager at Integrated Marketing & Promotional Services. Kevin moved on in 2005 and helped develop an online exchange of inventory between broadcasters and clients at the publicly traded Softwave Media Exchange. In 2007, Kevin helped launch Hybrid Media Services as a founding partner.
Kevin oversees the media and sales departments at Hybrid. Under his leadership for over a decade, Kevin has guided Hybrid to become one of the leaders in the direct response radio industry. Kevin has a diverse category background in finance, patient recruitment, auto, education, insurance, nutraceuticals and many more.
Kevin has a BA from Hobart College and lives in Pleasantville, NY with his wife Tina and three sons, Jack, Tyler & Dylan.
Jay started his career in the radio industry with national rep firm Eastman Radio in 1971 and over the next 32 years worked at Christal Radio and Infinity Broadcasting (later becoming CBS Radio) where he headed the new business division in New York. He left CBS in 2003 to launch IMPS, Inc. which in 2007 became known as Hybrid Media Services. Over 47 years, Jay held sales management positions in all sectors of the industry giving him a unique perspective when working with our clients at Hybrid Media.
Jay currently resides in Chappaqua with his wife Suzanne and enjoys playing golf and spending time with his family.
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