National Radio Audience
1
%
of Americans
listen to terrestrial (AM/FM) radio on a weekly basis. In fact, more Americans listen to the radio (293 million) than use Facebook (180 million).
1
%
of listeners
would try a brand or product endorsed by their favorite radio personality. Half of radio listeners have a favorite radio personality whom they have been listening to 8 years on average.
1
%
of listeners
believe radio ads are a fair trade for their listening time. Interestingly enough, the radio audience data shows that radio listeners accept more ads than TV and streaming consumers.
