As a result of the substantial amount of audio advertising we purchase, Hybrid’s clients benefit from some of the lowest rates in the industry.
Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can efficiently promote your product or service.
To maximize each campaign, Hybrid Media puts an emphasis on evaluating the details of every dollar spent.
From testing through roll-out, every audio channel is continually optimized for maximum ROI performance.
Hybrid Media’s vast historical rate and category performance database minimizes testing risk and cost.
Put our team’s 300+ years of marketing and media experience to work for you.
Podcast audiences represent one of the fastest growing customer segments of effective marketable media. Due to the native, authentic, and organic nature of the content and podcast ads, listeners have been shown to be the most loyal and engaged of any marketing medium. Hybrid Media Services is a direct response and podcast advertising agency that can help you start podcast advertising today – contact us to learn more.
Projected podcast ad spend by 2021
Podcast audiences are well educated & affluent, making them a desirable group to marketers.
People listen to podcasts weekly in the US
Podcast listeners are super fans of audio, consuming an average of 7 podcasts a week.
Make a purchase after hearing podcast ads.
Podcast influencers have a loyal fan base and are a trusted source for their listeners.
Of listeners approve of podcast advertising.
Ad segments are limited, offering advertisers a remarkably high share of voice.
Most frequent questions and answers about Podcast Radio advertising
Podcast advertising is just one of many ways to grow your show’s audience. Growing an audience, ultimately, starts with creating good content on a consistent basis though. Then, if you make it easy to find and share, you’ll struggle not to grow your audience. So, on to the reason you clicked here. Where can you actually run some podcast advertising? And which options are the most suited to you and your target audience? Talk to us and the Hybrid Podcasting experts to get all the answers you’ll need to be successful.
AdvertiseCast reports the industry average rates for podcast advertising as follows:
$18 for 30-second ad CPM / $25 for 60-second ad CPM
Where CPM is the cost per mile or cost per 1000 listeners. They also have a handy calculator you can use to check podcast advertising prices. More importantly, When you let a podcast host read your advertisement, it follows the original tone of the show and is integrated seamlessly to match what the host is talking about. To have an authentic ad, encourage the podcast host to try your product. Listeners can distinguish when a podcast host has tried a product, compared to when they haven’t. That’s the experience and strategy Hybrid Media brings to the table to make your advertising campaign cost effective and find’s your target audience
#1. Podcasts make information personal.
In a podcast, the content is communicated directly to you, the listener, either verbally or through video. That’s a much more intimate way of getting information than reading it from an e-mail or document.
#2. Podcasts are convenient and easy to consume.
Once you subscribe to a podcast feed, new podcasts are automatically downloaded to your computer as soon as they are available. You can listen to them at your convenience.
#3. Podcasts cut costs.
Because podcasts are delivered digitally, they eliminate many costs associated with other forms of communication including postage, printing, and paper. They can also reduce meeting costs and e-mail storage costs. They are easy to archive and updating them is quick and easy.
Want to give it a try?
Hybrid Media are here to help you decide if podcasting is right for your organization. Call us to learn more about how we can help you with your podcast efforts.
Benefits of Podcasting
• Podcasts ad segments are limited, offering a high share of voice
• Reaches audiences that might not be tuning into traditional media
• Hosts / Influencers are brand legitimizers, listeners are loyal
Ad segments are limited, offering advertisers a remarkably high share of voice. Ad impressions are measured by downloads; specifically, how many times an episode that contains an ad is downloaded. CPM’s can range anywhere between $25-$45 depending on the type of ad, the placement, and targeting. Host Reads are typically a premium since they use the talent’s voice and influence.
Types of Ads:
• Host Reads –voiced by a host and runs within a specific show
• Produced Spots– recorded by the voice of network talent and runs across various shows
Types of Campaigns:
• Baked-In /Evergreen– the ad units are embedded in the episode
• Dynamically Inserted – ads are impression-based and removed from the podcast once fulfilled
• Show-specific – by content
• Run of Network – across a network of shows
• Managed Programmatic – by Audience Segments / Demo / Geo
Industry and Competitive Insights
We do our homework.
Strategic Media Planning
We listen carefully and plan according to the brand’s goals
We are fluent in effective messaging.
We find the right shows that perfectly sync with the brand, products and services.
Analysis and Optimization
We collect and meticulously analyze data in order to optimize media.
Most ad spots cost between $100-$500, although advertising rates vary. Some publishers charge more than $2,000. Hybrid Media will help you to find spots that match your budget and marketing objective.
Podcast advertising is pretty much what it sounds like, advertising on podcasts by purchasing ad space.
Typically, the podcast host will “endorse” your brand or read an ad for your brand for a 30 or 60 second spot during the beginning or middle part of the podcast.
The podcast ad should contain info about your product or service, along with where listeners can order or contact you, possibly coupon codes, and more info that the listeners might need about your product or service. Having the podcast host give a personal experience with your product or service also can be very effective in converting listeners to leads or customers.
Some different typical podcast ad types include:
Pre‐roll: A 15 to 30 seconds spot, aired at the beginning of a podcast.
Mid‐roll: A 45 to 60 seconds spot, aired during the middle of a podcast.
Post‐roll: A 15 to 30 seconds spot, aired at the end of a podcast.
Baked in: These are ads where a message is read live by the podcast host or hosts, and they really become a part of the podcast itself, as everyone who ever listens will hear it.
Dynamically ad insertion (DAI): These are ads that play at the end of a podcast, by purchasing ad insertions on an ad server. This automates the ad buying process which is different than the traditional way of manually negotiating and buying podcast ad space. While every user hears a different ad, these ads offer precise measurement and targeting capabilities.