How To Advertise
On Podcasts
Statistics at a glance

$1 BILLION
Projected podcast ad spend by 2021, an 85% increase.
Podcast audiences are well educated and affluent, making them a very desirable group to marketers.

62 MILLION
People listen to podcasts on a weekly basis in the U.S. alone.
Podcast listeners are super fans of audio, consuming an average of 7 podcasts a week.

63%
Make a purchase after hearing podcast ads.
Podcast influencers have a loyal fan base and are a trusted source for their listeners.

78%
Of listeners approve of podcast advertising.
Ad segments are limited, offering advertisers a remarkably high share of voice.