PODCAST ADVERTISING

Podcast advertising is just one of many ways to grow your show’s audience. Growing an audience, ultimately, starts with creating good content on a consistent basis though. Then, if you make it easy to find and share, you’ll struggle not to grow your audience. So, on to the reason you clicked here. Where can you actually run some podcast advertising? And which options are the most suited to you and your target audience? Talk to us and the Hybrid Podcasting experts to get all the answers you’ll need to be successful.

AdvertiseCast reports the industry average rates for podcast advertising as follows:

$18 for 30-second ad CPM  /  $25 for 60-second ad CPM

Where CPM is the cost per mile or cost per 1000 listeners. They also have a handy calculator you can use to check podcast advertising prices. More importantly, When you let a podcast host read your advertisement, it follows the original tone of the show and is integrated seamlessly to match what the host is talking about. To have an authentic ad, encourage the podcast host to try your product. Listeners can distinguish when a podcast host has tried a product, compared to when they haven’t. That’s the experience and strategy Hybrid Media brings to the table to make your advertising campaign cost effective and find’s your target audience

#1. Podcasts make information personal.

In a podcast, the content is communicated directly to you, the listener, either verbally or through video. That’s a much more intimate way of getting information than reading it from an e-mail or document.

#2. Podcasts are convenient and easy to consume.

Once you subscribe to a podcast feed, new podcasts are automatically downloaded to your computer as soon as they are available. You can listen to them at your convenience.

#3. Podcasts cut costs.

Because podcasts are delivered digitally, they eliminate many costs associated with other forms of communication including postage, printing, and paper. They can also reduce meeting costs and e-mail storage costs. They are easy to archive and updating them is quick and easy.

Want to give it a try?

Hybrid Media are here to help you decide if podcasting is right for your organization. Call us to learn more about how we can help you with your podcast efforts.