PODCAST ADVERTISING

Run Podcast Ads Today

Podcast Advertising With Hybrid Media

Inventory

As a result of the substantial amount of audio advertising we purchase, Hybrid’s clients benefit from some of the lowest rates in the industry.

Creative

Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can help promote your product or service.

Evaluation

In order to maximize any campaign, Hybrid Media puts an emphasis on evaluating the details of every dollar spent.

Optimization

From constant testing and roll-out, every audio channel is continually optimized for maximum ROI performance.

Database

An important tool for an effective campaign for clients is Hybrid Media’s vast historical rate and category performance database.

Experience

Put 300+ years of marketing and media experience to work. We’ve built un-matched marketplace knowledge so you don’t have to.

Podcast Ads Done Right

Radio Ads That Work

Run Podcast Ads Today

How can you truly know your cost per acquisition if you are in the dark about the actual cost of your media? That’s why unlike some podcast advertising agencies, at Hybrid we provide our clients with precise affidavits for all podcast ads or media purchased.

Once we have thoroughly reviewed each week’s results, our client’s receive a detailed analysis for all costs placed on each station, network or podcast. This ensures that every client’s campaign dollars are being managed and optimized on a weekly basis.

INDUSTRY INSIGHTS

We do our homework and use the latest technology

STRATEGIC PLANNING

We listen and plan according to your goals and objectives

CREATIVE IDEATION

We are fluent in effective and direct messaging

SMART BUYING

We find the shows that perfectly sync with you

OPTIMIZATION

We collect and meticulously analyze data

How To Advertise On Podcasts

Statistics at a glance

$1 BILLION

Projected podcast ad spend by 2021, an 85% increase.

Podcast audiences are well educated and affluent, making them a very desirable group to marketers.

62 MILLION

People listen to podcasts on a weekly basis in the U.S. alone.

Podcast listeners are super fans of audio, consuming an average of 7 podcasts a week.

63%

Make a purchase after hearing podcast ads.

Podcast influencers have a loyal fan base and are a trusted source for their listeners.

78%

Of listeners approve of podcast advertising.

Ad segments are limited, offering advertisers a remarkably high share of voice.

In Our Corner

Testimonials

Podcast Advertising FAQ

Most frequent questions and answers about Podcast Advertising Services

Podcast advertising is just one of many ways to grow your show’s audience. Growing an audience, ultimately, starts with creating good content on a consistent basis though. Then, if you make it easy to find and share, you’ll struggle not to grow your audience. So, on to the reason you clicked here. Where can you actually run some podcast advertising? And which options are the most suited to you and your target audience? Talk to us and the Hybrid Podcasting experts to get all the answers you’ll need to be successful.

AdvertiseCast reports the industry average rates for podcast advertising as follows:

$18 for 30-second ad CPM  /  $25 for 60-second ad CPM

Where CPM is the cost per mile or cost per 1000 listeners. They also have a handy calculator you can use to check podcast advertising prices. More importantly, When you let a podcast host read your advertisement, it follows the original tone of the show and is integrated seamlessly to match what the host is talking about. To have an authentic ad, encourage the podcast host to try your product. Listeners can distinguish when a podcast host has tried a product, compared to when they haven’t. That’s the experience and strategy Hybrid Media brings to the table to make your advertising campaign cost effective and find’s your target audience

#1. Podcasts make information personal.

In a podcast, the content is communicated directly to you, the listener, either verbally or through video. That’s a much more intimate way of getting information than reading it from an e-mail or document.

#2. Podcasts are convenient and easy to consume.

Once you subscribe to a podcast feed, new podcasts are automatically downloaded to your computer as soon as they are available. You can listen to them at your convenience.

#3. Podcasts cut costs.

Because podcasts are delivered digitally, they eliminate many costs associated with other forms of communication including postage, printing, and paper. They can also reduce meeting costs and e-mail storage costs. They are easy to archive and updating them is quick and easy.

Want to give it a try?

Hybrid Media are here to help you decide if podcasting is right for your organization. Call us to learn more about how we can help you with your podcast efforts.

About Hybrid Media Services

Hybrid Media Services is proud to be a leader in the direct response digital audio industry. We are seasoned experts in Remnant Radio, Satellite, Podcasting, Terrestrial, and Streaming. Audio is all we do, and we do it right.
 
Locations we serve remnant radio ads: San Francisco, Los Angeles, Miami, Chicago, San Diego, Minneapolis, Jacksonville and much more.

Kevin Mannix, President

Kevin has over 20 years of media and marketing experience, with his core focus all things audio. Beginning with ABC Radio in 2000, he sold local spot radio in New York and for the 20 Owned and Operated ABC radio properties. Following that success, in 2004 he became Business Development Manager at Integrated Marketing & Promotional Services. Kevin moved on in 2005 and helped develop an online exchange of inventory between broadcasters and clients at the publicly traded Softwave Media Exchange. In 2007, Kevin helped launch Hybrid Media Services as a founding partner.

Kevin oversees the media and sales departments at Hybrid. Under his leadership for over a decade, Kevin has guided Hybrid to become one of the leaders in the direct response radio industry. Kevin has a diverse category background in finance, patient recruitment, auto, education, insurance, nutraceuticals and many more.

Kevin has a BA from Hobart College and lives in Pleasantville, NY with his wife Tina and three sons, Jack, Tyler & Dylan.

Jay Keay, CEO

Jay started his career in the radio industry with national rep firm Eastman Radio in 1971 and over the next 32 years worked at Christal Radio and Infinity Broadcasting (later becoming CBS Radio) where he headed the new business division in New York. He left CBS in 2003 to launch IMPS, Inc. which in 2007 became known as Hybrid Media Services. Over 47 years, Jay held sales management positions in all sectors of the industry giving him a unique perspective when working with our clients at Hybrid Media.

Jay currently resides in Chappaqua with his wife Suzanne and enjoys playing golf and spending time with his family.

what we do

All Our Advertising Services

Direct Response Advertising

Run Direct Response Ads in No Time with Hybrid Media

Radio Advertising

Instant Response from Coverage on Local or National Radio

Remnant Radio Advertising

Save over 75% On Your Radio Campaign

iHeart Radio Advertising

Reaching 850 Radio Stations in Over 150 Markets

SiriusXM Advertising

Target Over 60 Million Listeners Weekly Today

Podcast Advertising

Reach Over 62 Million Weekly Podcast Listeners

Where We Operate

Nationwide Radio Ads

Radio Advertising in Los Angeles

Run Los Angeles Radio Ads in no time!

Radio Advertising in New York

Reach more New York City radio listeners today.