In Our Corner
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As a result of the substantial amount of audio advertising we purchase, Hybrid’s clients benefit from some of the lowest rates in the industry.
Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can efficiently promote your product or service.
To maximize each campaign, Hybrid Media puts an emphasis on evaluating the details of every dollar spent.
From testing through roll-out, every audio channel is continually optimized for maximum ROI performance.
Hybrid Media’s vast historical rate and category performance database minimizes testing risk and cost.
Put our team’s 300+ years of marketing and media experience to work for you.
Weekly Satellite Radio reaches more than 150 million listeners across its combined properties, the largest addressable audience in North America across all categories of digital audio – music, sports, talk, and podcasts.
SiriusXM marketing helps you deliver your message to a targeted and captive audience at a more affordable price than other, regular advertising mediums. Satellite radio is an advertising medium that has a fixed loyal audience, making it rewarding to invest in SiriusXM commercials.
Reach Business Owners and Decision Makers
SiriusXM excels at reaching a 45+, college educated, business owner, C-suite executive audience … with the right channel placement. Let’s say that again; if you’re in B2B and want to reach CEO, president, business owner decision makers, SiriusXM is for you.
Of course, SiriusXM has channels for other markets too, including news, sports, comedy, entertainment, lifestyle and religious. It’s all in how you pick them. Hybrid Media will help you find your audience for the wisest ad spend.
By choosing to advertise on SiriusXM, you’re choosing one of the most cost-effective ways to reach a wide audience. Compared to traditional and online media, the CPM, or cost-per-thousand, is extremely efficient—so great we can’t disclose it online.
Advertising on SiriusXM requires a minimum of $10,000 weekly spend. However, Hybrid Media will sculpt your campaign to be highly-targeted with the choice of channel and topics such as sports, politics and news, men’s and women’s lifestyle and more. Having a minimum spend is not unusual when you get into national or specialized media outlets. $10,000 is actually quite low. SiriusXM has this minimum so advertisers get a certain level of frequency, without which the campaign might fail.
Hybrid Media and SiriusXM wants their advertisers to win!
Kevin has over 20 years of media and marketing experience, with his core focus all things audio. Beginning with ABC Radio in 2000, he sold local spot radio in New York and for the 20 Owned and Operated ABC radio properties. Following that success, in 2004 he became Business Development Manager at Integrated Marketing & Promotional Services. Kevin moved on in 2005 and helped develop an online exchange of inventory between broadcasters and clients at the publicly traded Softwave Media Exchange. In 2007, Kevin helped launch Hybrid Media Services as a founding partner.
Kevin oversees the media and sales departments at Hybrid. Under his leadership for over a decade, Kevin has guided Hybrid to become one of the leaders in the direct response radio industry. Kevin has a diverse category background in finance, patient recruitment, auto, education, insurance, nutraceuticals and many more.
Kevin has a BA from Hobart College and lives in Pleasantville, NY with his wife Tina and three sons, Jack, Tyler & Dylan.
Jay started his career in the radio industry with national rep firm Eastman Radio in 1971 and over the next 32 years worked at Christal Radio and Infinity Broadcasting (later becoming CBS Radio) where he headed the new business division in New York. He left CBS in 2003 to launch IMPS, Inc. which in 2007 became known as Hybrid Media Services. Over 47 years, Jay held sales management positions in all sectors of the industry giving him a unique perspective when working with our clients at Hybrid Media.
Jay currently resides in Chappaqua with his wife Suzanne and enjoys playing golf and spending time with his family.
