As a result of the substantial amount of audio advertising we purchase, Hybrid’s clients benefit from some of the lowest rates in the industry.
Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can efficiently promote your product or service.
To maximize each campaign, Hybrid Media puts an emphasis on evaluating the details of every dollar spent.
From testing through roll-out, every audio channel is continually optimized for maximum ROI performance.
Hybrid Media’s vast historical rate and category performance database minimizes testing risk and cost.
Put our team’s 300+ years of marketing and media experience to work for you.
Weekly Satellite Radio reaches more than 150 million listeners across its combined properties, the largest addressable audience in North America across all categories of digital audio – music, sports, talk, and podcasts.
Most frequent questions and answers about advertising on SiriusXM
SiriusXM marketing helps you deliver your message to a targeted and captive audience at a more affordable price than other, regular advertising mediums. Satellite radio is an advertising medium that has a fixed loyal audience, making it rewarding to invest in SiriusXM commercials.
Reach Business Owners and Decision Makers
SiriusXM excels at reaching a 45+, college educated, business owner, C-suite executive audience … with the right channel placement. Let’s say that again; if you’re in B2B and want to reach CEO, president, business owner decision makers, SiriusXM is for you.
Of course, SiriusXM has channels for other markets too, including news, sports, comedy, entertainment, lifestyle and religious. It’s all in how you pick them. Hybrid Media will help you find your audience for the wisest ad spend.
By choosing to advertise on SiriusXM, you’re choosing one of the most cost-effective ways to reach a wide audience. Compared to traditional and online media, the CPM, or cost-per-thousand, is extremely efficient—so great we can’t disclose it online.
Advertising on SiriusXM requires a minimum of $10,000 weekly spend. However, Hybrid Media will sculpt your campaign to be highly-targeted with the choice of channel and topics such as sports, politics and news, men’s and women’s lifestyle and more. Having a minimum spend is not unusual when you get into national or specialized media outlets. $10,000 is actually quite low. SiriusXM has this minimum so advertisers get a certain level of frequency, without which the campaign might fail.
Hybrid Media and SiriusXM wants their advertisers to win!
In the third quarter of 2020, Sirius XM had approximately 34.33 million subscribers, up from 34.40 million in the corresponding quarter of the previous year, although subscriptions peaked with 34.91 million in the final quarter of 2019. In February 2019, the company completed its long-discussed acquisition of Pandora Radio.
There is no SiriusXM Advertising for just specific locations. SiriusXM radio advertising is for national campaigns only; Sirius XM commercials are distributed to a national audience, not by location. If you are looking to advertise locally only, you’d want to consider alternative radio networks.
SiriusXM radio includes channels such as Howard Stern, CBS Sports, ESPN, SiriusXM NFL Radio, SiriusXM NHL Network Radio, SiriusXM NBA Radio, Sirius XM Nascar Radio, SiriusXM PGA Tour Radio, Fox Sports, MLB Network Radio, and more!
Sirius advertising options include traditional 30 or 60 second radio spots, along with presenting sponsorships, targeted brand spots, programming shorts, live reads by A-list talent, and more!
A typical radio ad buy that includes a news channel will reach anywhere from 10 to 15 million weekly unique listeners on SiriusXM radio.
SiriusXM advertising budgets are set week-by-week. SiriusXM advertisers are asked to pay fully in advance.
SiriusXM radio provides affidavits; proof that the spots ran at a certain date and time.
It all depends on who you want to reach. If you want to sell beer, the sports audience is typically a good fit. If you are trying to promote a college or university, you’d likely want to reach high school students through popular music channels.
Let the SiriusXM advertising experts at Hybrid Media advise you on where and when to buy, along with what price you should be paying.
Advertising budgets are done weekly, at which time you can change your channel selections. We recommend doing longer runs per channel to get a more realistic idea of returns.
If you want to get your ads to business owners, you would need to run them on the channels that those people are listening to, which would likely be business and news media like Bloomberg, CNBC, or Fox Business, along with certain talk radio shows.
Depending on your location, satellite radio is often the only media that reaches a suburban or rural audience. Therefore, satellite radio is really the only way to reach that audience. Those listeners could be targeted through the major stations, or through channels that are specifically targeted or more appealing towards rural listeners.
It typically takes between 7 to 10 business days to get your ad campaign up and running, although it may vary depending on the complexity of your campaign.
Advertising on SiriusXM requires a minimum of $10,000 weekly spend. Having a minimum spend is not unusual when you get into national radio advertising or specialized media outlets. $10,000 is actually quite low. Sirius XM advertisers are required to pay that minimum so they, the Sirius XM advertisers, get a certain level of frequency, without which their campaign may fail.