Radio advertising is typically priced by the number of listeners multiplied by the cost per thousand (CPM). While station and market affect the cost, radio advertising often falls between $200 and $5,000 per week.
Cost will be affected by length of advertisement, time, location, and station. For instance, a 60-second ad will cost more than a 30-second ad and an ad played late at night will cost less than an ad aired during rush hour. Additionally, an ad in a more populated market, like Chicago will cost more than an ad in rural Illinois and a more popular station will cost more due to the higher audience rate.
Ad Cost by Market
Like all markets, depending on the local market, prices vary depending on population and exposure, demand, production costs, etc.