As a result of the substantial amount of audio advertising we purchase, Hybrid’s clients benefit from some of the lowest direct response advertising rates in the industry.
Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can efficiently promote your product or service.
To maximize each campaign, Hybrid Media puts an emphasis on evaluating the details of every dollar spent.
From testing through roll-out, every audio channel is continually optimized for maximum ROI performance.
Hybrid Media’s vast historical rate and category performance database minimizes testing risk and cost.
Put our team’s 300+ years of marketing and media experience to work for you.
Local radio advertising focuses on delivering ROI by quickly capturing the attention of listeners and leading them to a call to action. At Hybrid Media, we purchase millions of dollars of low-cost media each week, resulting in significant savings for our clients.
How much can you save?
Most frequent questions and answers about Local Radio
Radio advertising is typically priced by the number of listeners multiplied by the cost per thousand (CPM). While station and market affect the cost, radio advertising often falls between $200 and $5,000 per week.
Cost will be affected by length of advertisement, time, location, and station. For instance, a 60-second ad will cost more than a 30-second ad and an ad played late at night will cost less than an ad aired during rush hour. Additionally, an ad in a more populated market, like Chicago will cost more than an ad in rural Illinois and a more popular station will cost more due to the higher audience rate.
Ad Cost by Market
Like all markets, depending on the local market, prices vary depending on population and exposure, demand, production costs, etc.
While we can’t necessarily go into your specific radio station checklist, there are obvious station genres that we all encounter that typically attract similar audiences nationally. If you’re running a business, it’s likely that you already have your target market identified. This target market is your main factor in picking a radio station. Who is your customer? Where are they from? What is their age? What are their interests? What do they listen to?
Have a clear definition of who your consumer is and let Hybrid Media work with you to place your ad where your consumer will be listening. And more importantly, within your budget.