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There is something of a podcast boom going on, with more and more people listening to podcasts.
Millennials are now the biggest demographic, and podcasts make up 10% of their listening time.
Podcasts have become mainstream, and advertisers shouldn’t ignore them.
In this post, we’ll go through five reasons why you should advertise on podcasts.
When listening to the radio or watching television, there are commercial breaks. You know, those annoying few minutes where you either stop paying attention while you wait for your programming to come back on, or you just change the channel or dial.
Podcasts typically don’t have these breaks. Instead, the podcast host will read an advertisement as part of the show.
Speaking of hosts, a good podcast host will make the ad on their show both entertaining and engaging. They may put their own spin on the ad or give a personal anecdote, all of which will help it to get through to your audience more effectively.
Additionally, podcast viewers are loyal to their shows. As they spend hour after hour listening to their favorite show, they develop a sense of trust with the show’s host. When that host then recommends a product or service, it makes more of an impact than other ad formats. A podcast ad is really an endorsement from the host.
Podcast listeners don’t skip ads as they don’t want to miss the show.
Have you ever tried to skip an ad on a podcast? You either have to just make a guess at where to move the slider to or use the fast forward option. Either way, you’re probably not going to be able to end up exactly where the ad ends, and you’ll have to fast forward more or rewind. By the time you do that, you might as well have sat through the ad; it’s a lot less work.
As Podcasts typically don’t have many ads to begin with, it’s also less of a nuisance to sit through the host reading one 30 or 60 second ad per hour compared to the regular commercial breaks on TV and radio.
Midroll found that 63% of podcast listeners say that they have purchased a product they heard advertised on a podcast. As we’ve covered that podcast listeners are more engaged and trust their hosts, this makes perfect sense. Podcasts listeners have also been found to be more educated and have higher incomes than listeners and viewers of other mediums.
If you are wondering “is podcast advertising effective?,” podcast advertisers have widely reported that their campaigns have been successful. Many podcast advertisers report getting 2 to 3 times the amount of engagement they would have gotten through regular radio ads.
Now that you know a little bit more about why you should advertise on a podcast, you may be ready to start planning your own podcast advertising campaign. For professional help getting your podcast advertisement heard by your target audience, work with the team at Hybrid Media. Put our team’s 300+ years of marketing and media experience to work for you.
Direct Response advertising focuses on delivering ROI by quickly capturing the attention of listeners and leading them to a call to action. At Hybrid Media, we purchase millions of dollars of low-cost media each week, resulting in significant savings for all of our clients. How much can you save? Contact us for a free consultation today!
Contact us today to find out how much you can save by working with the radio advertising experts at Hybrid Media to create and run your national radio campaign.