A recent infographic published by Katz Radio Group shows what radio advertisers already knew, radio is one of the absolute best ways to get through to consumers.
Katz found that 75% of consumers listen to the radio in the car each day, while another 73% listen to audio while working. This really shows that people are listening all day long, providing multiple opportunities for advertisers to reach them.
It’s noted that the average adult, ages 18 and up, starts their day between 6 am and 7 am. It’s also noted that the daily peak for listening is between 4 pm and 6 pm, which is typically when a lot of people are going home from work.
By advertising on the radio, you can reach your audience throughout the day, including when they wake up, their commute to work, during the work day, during the drive home, and at night too.
Due to the COVID-19 pandemic, more people than ever were working from home. Katz found that 40% of work from home listeners now listen to AM or FM radio daily.
According to Katz, Audio is 14% more immersive than other forms of media and it drives more engagement and action.
Engagement is an indicator that consumers are receptive to what they are listening to and acting based on what they hear.
80% of listeners trust their favorite radio personality and another 77% would try a brand recommended by that personality.
This makes sense, as radio listeners are extremely loyal and many listen to the same radio personalities every day. If that radio personality then makes a recommendation, they are going to listen and may take action. Influencer marketing using radio personalities is an extremely effective way to drive conversions.
For professional help getting your traditional or online radio ads heard by your target audience, work with the team at Hybrid Media. Put our team’s 300+ years of marketing and media experience to work for you.
Direct Response advertising focuses on delivering ROI by quickly capturing the attention of listeners and leading them to a call to action. At Hybrid Media, we purchase millions of dollars of low-cost media each week, resulting in significant savings for all of our clients. How much can you save? Contact us for a free consultation today!
Contact us today to find out how much you can save by working with the radio advertising experts at Hybrid Media to create and run your national radio campaign.
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