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We leverage the four platforms of radio – AM/FM, Satellite, Streaming and Podcasts – to deliver the results you define as “success.”
Keeping the client’s performance in mind, we continually optimize media to maximize ROI. Our goal is to ensure every dollar is spent efficiently to drive response.
listen to terrestrial (AM/FM) radio on a weekly basis. In fact, more Americans listen to the radio (293 million) than use Facebook (180 million).
believe radio ads are a fair trade for their listening time. Interestingly enough, the radio audience data shows that radio listeners accept more ads than TV and streaming consumers.
Running a national radio campaign allows your brand or message to be heard across the US and reach the most listeners possible. Contact us today to inquire about our radio ad network and how we can help you run national radio ads today.
If you’re interested running a national radio ad, you’ll want to work with an experienced radio ad agency. Put Hybrid Media’s 300+ years of marketing and media experience to work for you.
Direct Response advertising focuses on delivering ROI by quickly capturing the attention of listeners and leading them to a call to action. At Hybrid Media, we purchase millions of dollars of low-cost media each week, resulting in significant savings for all of our clients. How much can you save? Contact us for a free consultation today!
Most people who buy radio don’t just buy one ad on one channel. They buy frequency, over a few channels at various times. The channels should have content that skews to the audiences you are trying to reach. That’s where HYBRID MEDIA can help. We’ll focus on the advertising details, you focus on your business. Call us today.
National radio advertising costs differ based on many different factors. National radio advertising rates or national radio ad cost may vary based on location, network, station, service, type of ad, program, time, and more, but the good news is that national radio advertising campaigns with Hybrid Media will provide you with measurable results. It’s fairly easy to receive information on how many prospects are clicking on your ads or completing the forms that you have requested information for. The more data you have, the better. Over the years, Hybrid Media has purchased hundreds of millions of dollars on Network, Satellite, Local and Podcast advertising audio, giving us the ability to test and scale efficiently for multiple verticals.
Advertisers can choose between two types of network radio buys: Network and Syndication.
Network Buys: Advertisers buy time in all national markets based on demographics. These buys offer great coverage, lower frequency and high efficiency due to low rates, usually set under .$5 CPM (cost per thousand impressions).
Syndication Buys: Advertisers buy time in specific radio shows like “The Rush Limbaugh Show,” “The Howard Stern Show” and others; these programs are purchased on consumer demographics, interests and content-relevancy. For reach and targeted frequency, combine a syndication buy with a national buy.
Radio reaches more Americans each week than any other platform, at a whopping 92% of the 18+ population. it comes to stretching across age, gender and ethnicity, advertisers can count on radio to connect with more consumers than TV, mobile or digital.
Audio-based content is one of this decade’s booming media trends, capturing the imaginations of consumers across all devices and wherever they go. It is audio that drives the podcast, the streaming services and the smart speaker — not to mention, audio being the critical element that enhances video messages.
So yes, it’s safe to say that national radio commercials are a great way to reach an audience.
Call the experts at Hybrid Media today to find out not only how, but more importantly, why? It might make better sense for you to advertise across not only your favorite radio station, but on other stations to reach your best customer. Put our team’s 300+ years of marketing and media experience to work for you today and call us.
National network radio is a cost-efficient way to accomplish large reach across many demographic segments of various interests and life stages.
If you are currently investing in 8-15 major radio markets, it may be time to consider national network radio.
Tap into syndicated programming talent with endorsements to influence their loyal listeners into considering your product or service.