Sports Radio Advertising
Get your ads in the ears of sports radio targeted listeners.
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Get your ads in the ears of sports radio targeted listeners.
Hybrid Media has spent over 15 years with a singular focus on leveraging the power of radio to benefit our clients. With a 100% focus on radio advertising, we aren’t distracted by other marketing channels.
We leverage the four platforms of radio – AM/FM, Satellite, Streaming and Podcasts – to deliver the results you define as “success.”
Keeping the client’s performance in mind, we continually optimize media to maximize ROI. Our goal is to ensure every dollar is spent efficiently to drive response.
A large majority of the audience tuning into sports radio is male.
Sports radio is widely listened to by Gen Z, currently ages 35-54.
have annual incomes in excess of $75,000.
Running a sports radio campaign is a unique opportunity for your brand to reach an audience that is mainly male and largely Gen Z and Millenials. Contact us today to inquire about our radio ad network and how we can help you run sports radio ads today.
Radio advertising costs range from $200 to $5,000 per week, on average, depending on location and the size of the listening audience. As a guidepost for radio advertising costs, not surprisingly, the cost of traditional radio advertising is higher in larger, more competitive markets. For example, in New York City, the cost of a 30-second radio ad is much as $1,405, while in Topeka, Kansas, that 30-second radio ad costs just $25.
Sports fans are among radio’s most passionate and responsive listeners. They live-and-die with every play and then talk about it, around-the-clock, until the next game. Here’s a critical list of Do’s and Don’ts to get the most out of Sports Radio Advertising.
IN-GAME BROADCASTS ARE GREAT FOR BRANDING, LOUSY FOR DIRECT RESPONSE – Who wants to stop listening to the game to make a phone call for more information about a product or service? Save your DR buys for out-of-game placements if you’re tracking ROI.
SPORTS TALK HOSTS CAN BE GREAT SPOKESPERSONS – To Sports Talk listeners, these guys are their real life pals who just happen to know everything about sports. Who better to pitch your product or service?
SPORTS RADIO IS A GREAT PLACE TO REACH MEN – A typical Sports Radio station has a 75%-95% male audience base. It’s the best AM/FM format to reach Men with little waste outside of gender.
KEEP YOUR COPY FRESH – Sports fanatics are typically focused on two things; the last game and the next game. Find ways to keep your copy topical and timely to tap into their “in the moment” mindset. Let Hybrid Media with it’s own full service in house creative team, help Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can efficiently promote your product or service. Call us today!
Radio typically has wide reach, high engagement, and high ROI, all at relatively low costs compared to other marketing channels. If you want to reach a mostly male audience, sports radio can be an extremely effective way to do it.
As you’d probably expect, sports radio is mainly listened to by males in their 30’s, 40’s, and 50’s. ESPN Radio noted that 80 to 90 percent of their listeners across their more than 400 affiliates were male.
At Hybrid Media, we help advertisers buy placement on the radio to get their ads in front of their target audience with positive returns of ad spend.
Having the host of a sports talk show read your ad live (a “live read”), giving a personal anecdote, during a break in their show will likely give you the best engagement, but those spots can be more expensive than other ads.
Having an ad during a game will likely give poor engagement, as listeners won’t want to take a break from the game to respond to an ad, yet those ads, if played often, can be effective at building brand awareness.
As to which sort of ad is best for sports radio, it really depends on what product or service you are trying to sell, and whether you are trying to get listeners to engage immediately.
A few strategies for sports radio advertising include:
Sports radio is a cost effective way to reach a wide, mostly male audience. Nielsen data shows that these listeners are also typically more educated than the general population and are in the 30-60 age range. For these reasons, sports radio can be an excellent choice for advertisers to reach their target audience.