LAUNCH YOUR
TERRESTRIAL RADIO
ADVERTISING CAMPAIGN

Build Local or National brand awareness and drive sales.

Benefits of Terrestrial Radio

Local Spot Radio:

Community Engagement:

Local radio stations often foster a strong sense of community by broadcasting local events, news, and interviews with community leaders, creating a connection between listeners and their surroundings.

Trust and Familiarity:

Listeners tend to trust information from local radio stations more than other media sources due to the close proximity and personal connection with the hosts.

Targeted Reach:

Local radio allows businesses to precisely target their advertising to specific demographics within their geographic area.

Cost-Effectiveness:

Compared to other media like television, local radio advertising is generally more affordable and can provide a high return on investment for small businesses.

Network Radio:

Wide Audience Reach:

Network radio not only provides you with total U.S. coverage and national reach, but it also offers consistent programming that appeals to a wide spectrum of listeners of various interests and life stages. As an advertiser, network radio offers several media advantages:

Cost Efficiency:

Despite reaching a large audience, national radio advertising can be cost-effective, especially when compared to other national advertising options.

Brand Reputation:

By advertising on national radio, businesses can enhance their brand reputation and build trust with a wider audience.

Flexible Scheduling:

Radio advertising offers flexibility in terms of ad formats, allowing businesses to be creative and experiment with different approaches.

National Radio Audience

1 %

of Americans

listen to terrestrial (AM/FM) radio on a weekly basis. In fact, more Americans listen to the radio (293 million) than use Facebook (180 million).

1 %

of listeners

would try a brand or product endorsed by their favorite radio personality. Half of radio listeners have a favorite radio personality whom they have been listening to 8 years on average.

1 %

of listeners

believe radio ads are a fair trade for their listening time. Interestingly enough, the radio audience data shows that radio listeners accept more ads than TV and streaming consumers.