Streaming audio is one of the fastest-growing digital audio channels, delivering content that listeners can access on a variety of devices—desktops, mobile phones, tablets, smart speakers, and more. Thanks to advances in technology, users can enjoy their favorite audio content anytime, anywhere, and on their preferred platform. Streaming audio typically falls into two categories: “pure play,” which is playlist-based, and “station-fed,” which simulcasts traditional AM/FM radio. As the most versatile and highly targetable audio format, streaming audio offers local, national, and global reach, making it a powerful and scalable option.
Hours per day with all audio
Hours per day with all audio
Hours Per day with all audio
More hours a day with all audio than non-digital audio listeners