SVP, Creative Director
Steve’s career in direct response marketing spending spans over 40-years, beginning with 15 years on the client side as Senior Vice President of American Telecast Corporation, an innovator and leader in television marketing success stories. Following that, he held senior management positions for some of the largest direct response agencies in the country, such as Williams Television, Direct Response Media Inc. and Mercury Media.
Moving from the television side to radio, in his role as Sr. Vice President and Creative Director for Hybrid Media, for over 13 years, Steve has overseen creative development and production for a wide variety of Hybrid clients. His extensive experience in every facet of direct response marketing has helped clients strategically plan, test, and launch numerous successful campaigns.
Growing up in Florida, after attending Villanova University, Steve remained in the Philadelphia area for many years and enjoys many activities, including spending time with his three children and nine grandchildren.