Podcast-How It Works
Ad Segments Are Limited, Offering Advertisers A Remarkably High Share Of Voice
Types Of Ads
Host Reads –
voiced by a host, runs within a specific show
Produced Spot – recorded by the voice of network talent, runs across various shows
Types Of Campaigns
Baked In/Evergreen –
ad units are embedded in the episode
Dynamically Inserted- ad units are impressing-based and removed from the podcast once fulfilled
Targeting
Show-Specific–
by content
Run Of Network–
across a network of shows
Managed Programmatic–Audience Segments/Demo/Geo
