Podcast Advertising
$2
Billion+
Projected Podcast
Ad Spend by 2026
Podcast audiences are well educated and affluent, making them a very desirable group to marketers
120
Million
Number of people in the U.S. who listen to podcasts on a weekly basis
Podcast listeners are super fans of audio, consuming an average of 6 podcasts a week
78%
Of listeners approve of podcast advertising
Ad segments are limited, offering advertisers a remarkably high share of voice
63%
Make a purchase after hearing podcast ads
Podcast influencers have a loyal fan base and are a trusted source for their listeners
