Calvin Lathan

Director, Data Insight & Intelligence

Calvin is a seasoned Account Executive with over 15 years of experience across traditional and digital advertising. He brings a data-driven, client-first approach to media strategy—helping brands turn analytics into smarter decisions and stronger results.

At Hybrid, Calvin partners with clients to boost ROI and unlock growth by leveraging organizational data and aligning it with their unique business goals. His strengths span marketing strategy, campaign management, project execution, and sales enagement—all grounded in a collaborative, results-focused mindset.

Calvin holds an MBA from the University of South Florida and is passionate about building partnerships that drive lasting impact.