Alyson has been a competitor and passionate performer since the fifth grade. Fearlessness, high energy, and enthusiasm (work ethic, too) is where it began, but doesn’t stop. Alyson has a history of setting the bar high and doing whatever it takes to get the job done. .
Her humble winning attitude helped her exceed emulous performance, satisfaction, and retention goals during her six years with Marketing Architects where she was responsible for securing efficient media and cultivating prosperous relationships in support of the company’s media strategies, resulting in maximized media investment and profitability for clients such as Credit Associates, Bosley, The Lasik Vision, American Home Shield, and Terminix.
She joins the HMS team fully equipped with a proven track record of buying, planning, result analysis/reporting, and effective optimization management across all facets of radio/digital audio and both local and national television. Her expertise expands to include omni-channel media strategies across both local and national approaches as well as familiarity in managing to various KPIs. It’s no doubt that Alyson will be solving problems and producing big time results for the company and the clients that HMS serves.