Direct Response Marketing Explained



Run Cheap Radio
Ads Today

Run Cheap Radio Ads Today

Discount Radio Ads with Hybrid Media


As a result of the substantial amount of audio advertising we purchase, Hybrid’s clients benefit from some of the lowest rates in the industry.


Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can help promote your product or service.


To maximize each campaign, Hybrid Media puts an emphasis on evaluating the details of every dollar spent.


From testing through roll-out, every audio channel is continually optimized for maximum ROI performance.


Hybrid Media’s vast historical rate and category performance database minimizes testing risk and cost.


Put our team’s 300+ years of marketing and media experience to work for you.

In Our Corner

Radio Advertisements Done Right

Instant Response From Radio


Hybrid Media Services is a radio ad agency that provides the perfect blend of brand and direct response radio and is one of the largest radio media buyers in the United States

 Lowest rates in the industry
 Full transparency
 In-house creative department
 Media placed on local radio stations, Network & SiriusXM

Client Testimonials

Direct Response Advertising FAQ

Most frequent questions and answers about Direct Response Advertising Services

Radio advertising costs range from $200 to $5,000 per week depending on location and the size of the listening audience. The cost of producing the commercial is $1,000 to $2,500 depending on what is included like music, voice actors, and editing. Hybrid can help manage costs with our creative In-house team, to produce whatever is needed, whatever your budget.

One thing: most radio ads are 60 seconds, not 30 seconds like TV. We’re talking ads on local terrestrial radio (not satellite or Internet), on a music station (news “clocks”— the structure of a show— are different). There are still national radio networks and shows (like Rush Limbaugh)— these also have ads which cost a lot more (but also reach a lot more— in fact, per thousand persons reached they might costs less).

Again; One thing: most radio ads are 60 seconds, not 30 seconds like TV. In any case, the most important factor is the audience the ad is likely to reach. Other things impacting price would be scarcity (not many spots, or a hard-to-reach audience), size of the market, number of radio competitors, size of overall campaign and so on. Hybrid Media helps you cut through the noise and targets your audience with the correct budget spending to make the most impact.

Radio is 20% more effective at building brands than other mediums. … Radio ads reach enormous listening numbers, last year it was recorded that iHeart FM received 8.96 million listeners a week – that’s almost double the number of recorded viewers watching X-Factor on a Saturday night.  Despite all the changes in the last decade in how Americans access music, radio is still the most cost-effective advertising medium today. It’s an inexpensive way to reach your existing and potential customers. Since 2007, the seasoned team at Hybrid Media has built an un-matched marketplace knowledge, combined with industry relationships that help leverage our substantial audio placements.

Armed with specific data about your target market’s radio consumption habits, you’ll be able to produce and run highly cost-effective radio ads that can help widen your reach, build your brand, and increase your sales. This means that radio ads can be still worth it for your business. Put over 300 years of Hybrid Media’s upper level Marketing and Media Management experience to work for you.

Hybrid Media Services is proud to be a leader in the direct response digital audio industry. We are seasoned experts in Remnant Radio, Satellite, Podcasting, Terrestrial, and Streaming. Audio is all we do, and we do it right.
Locations we serve remnant radio ads: San Francisco, Los Angeles, Miami, Chicago, San Diego, Minneapolis, Jacksonville and much more.

Kevin Mannix, President

Kevin has over 20 years of media and marketing experience, with his core focus all things audio. Beginning with ABC Radio in 2000, he sold local spot radio in New York and for the 20 Owned and Operated ABC radio properties. Following that success, in 2004 he became Business Development Manager at Integrated Marketing & Promotional Services. Kevin moved on in 2005 and helped develop an online exchange of inventory between broadcasters and clients at the publicly traded Softwave Media Exchange. In 2007, Kevin helped launch Hybrid Media Services as a founding partner.

Kevin oversees the media and sales departments at Hybrid. Under his leadership for over a decade, Kevin has guided Hybrid to become one of the leaders in the direct response radio industry. Kevin has a diverse category background in finance, patient recruitment, auto, education, insurance, nutraceuticals and many more.

Kevin has a BA from Hobart College and lives in Pleasantville, NY with his wife Tina and three sons, Jack, Tyler & Dylan.

Jay Keay, CEO

Jay started his career in the radio industry with national rep firm Eastman Radio in 1971 and over the next 32 years worked at Christal Radio and Infinity Broadcasting (later becoming CBS Radio) where he headed the new business division in New York. He left CBS in 2003 to launch IMPS, Inc. which in 2007 became known as Hybrid Media Services. Over 47 years, Jay held sales management positions in all sectors of the industry giving him a unique perspective when working with our clients at Hybrid Media.

Jay currently resides in Chappaqua with his wife Suzanne and enjoys playing golf and spending time with his family.

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