Radio Advertising with Hybrid Media

Get Great Rates On Radio Ads

Founded in 2007

Hybrid Media Services is proud to be a leader in the direct response audio industry. Direct Response advertising focuses on delivering ROI by quickly capturing the attention of listeners and leading them to a call to action. At Hybrid Media we purchase millions of dollars of low-cost national media each week, resulting in significant savings for all our clients.

AUDIO IS ALL WE DO, AND WE DO IT RIGHT.

Capabilities

Full Transparency

From initial planning to post-campaign, we guarantee to provide the most accurate data that will heighten expectations for all advertising businesses.

Database

Hybrid Media has years of historical data that will ensure we are providing focused and optimal media execution to achieve your company goals.

 

Creative

Hybrid provides a full-service of creative possibilities. We strive to prove our creative messaging works from copy collaboration to the finished recorded production.

Experience

The Hybrid team has decades of extensive advertising and marketing experience, with knowledge in direct response radio, podcasting & streaming.

Optimization

Keeping the client’s performance in mind, we continually optimize media to maximize ROI. Our goal is to ensure every dollar is spent efficiently to drive response.

In Our Corner

Radio Audience

88%

77%

47%

of Americans listen to terrestrial (AM/FM) radio on a weekly basis. In fact, more Americans listen to the radio (293 million) than use Facebook (180 million).

of listeners would try a brand or product endorsed by their favorite radio personality. Half of radio listeners have a favorite radio personality whom they have been listening to 8 years on average.

of listeners believe radio ads are a fair trade for their listening time. Interestingly enough, the radio audience data shows that radio listeners accept more ads than TV and streaming consumers.

Why Run A Radio Campaign?

Running a radio campaign allows your brand or message to be heard across the US and reach the most listeners possible. Contact us today to inquire about our radio ad network and how we can help you run radio ads today.

Testimonials

Radio Advertising FAQ

Most frequent questions and answers about radio ads

Radio is 20% more effective at building brands than other mediums. … Radio ads reach enormous listening numbers, last year it was recorded that iHeart FM received 8.96 million listeners a week – that’s almost double the number of recorded viewers watching X-Factor on a Saturday night.  Despite all the changes in the last decade in how Americans access music, radio is still the most cost-effective advertising medium today. It’s an inexpensive way to reach your existing and potential customers. Since 2007, the seasoned team at Hybrid Media has built an un-matched marketplace knowledge, combined with industry relationships that help leverage our substantial audio placements.

Radio advertising costs range from $200 to $5,000 per week depending on location and the size of the listening audience. The cost of producing the commercial is $1,000 to $2,500 depending on what is included like music, voice actors, and editing. Hybrid can help manage costs with our creative In-house team, to produce whatever is needed, whatever your budget.

One thing: most radio ads are 60 seconds, not 30 seconds like TV. We’re talking ads on local terrestrial radio (not satellite or Internet), on a music station (news “clocks”— the structure of a show— are different). There are still national radio networks and shows (like Rush Limbaugh)— these also have ads which cost a lot more (but also reach a lot more— in fact, per thousand persons reached they might costs less).

Again; One thing: most radio ads are 60 seconds, not 30 seconds like TV. In any case, the most important factor is the audience the ad is likely to reach. Other things impacting price would be scarcity (not many spots, or a hard-to-reach audience), size of the market, number of radio competitors, size of overall campaign and so on. Hybrid Media helps you cut through the noise and targets your audience with the correct budget spending to make the most impact.

Armed with specific data about your target market’s radio consumption habits, you’ll be able to produce and run highly cost-effective radio ads that can help widen your reach, build your brand, and increase your sales. This means that radio ads can be still worth it for your business. Put over 300 years of Hybrid Media’s upper level Marketing and Media Management experience to work for you.

Our Company

AUDIO IS ALL WE DO, AND WE DO IT RIGHT.