As a result of the substantial amount of audio advertising we purchase, Hybrid’s clients benefit from some of the lowest rates in the industry.
Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can help promote your product or service.
To maximize each campaign, Hybrid Media puts an emphasis on evaluating the details of every dollar spent.
From testing through roll-out, every audio channel is continually optimized for maximum ROI performance.
Hybrid Media’s vast historical rate and category performance database minimizes testing risk and cost.
Put our team’s 300+ years of marketing and media experience to work for you.
Hybrid Media Services is a radio ad agency that provides the perfect blend of brand and direct response radio and is one of the largest radio media buyers in the United States.
Most frequent questions and answers about Direct Response Services
Radio is 20% more effective at building brands than other mediums. … Radio ads reach enormous listening numbers, last year it was recorded that iHeart FM received 8.96 million listeners a week – that’s almost double the number of recorded viewers watching X-Factor on a Saturday night. Despite all the changes in the last decade in how Americans access music, radio is still the most cost-effective advertising medium today. It’s an inexpensive way to reach your existing and potential customers. Since 2007, the seasoned team at Hybrid Media has built an un-matched marketplace knowledge, combined with industry relationships that help leverage our substantial audio placements.
Radio advertising costs range from $200 to $5,000 per week depending on location and the size of the listening audience. The cost of producing the commercial is $1,000 to $2,500 depending on what is included like music, voice actors, and editing. Hybrid can help manage costs with our creative In-house team, to produce whatever is needed, whatever your budget.
One thing: most radio ads are 60 seconds, not 30 seconds like TV. We’re talking ads on local terrestrial radio (not satellite or Internet), on a music station (news “clocks”— the structure of a show— are different). There are still national radio networks and shows (like Rush Limbaugh)— these also have ads which cost a lot more (but also reach a lot more— in fact, per thousand persons reached they might costs less).
Again; One thing: most radio ads are 60 seconds, not 30 seconds like TV. In any case, the most important factor is the audience the ad is likely to reach. Other things impacting price would be scarcity (not many spots, or a hard-to-reach audience), size of the market, number of radio competitors, size of overall campaign and so on. Hybrid Media helps you cut through the noise and targets your audience with the correct budget spending to make the most impact.
Armed with specific data about your target market’s radio consumption habits, you’ll be able to produce and run highly cost-effective radio ads that can help widen your reach, build your brand, and increase your sales. This means that radio ads can be still worth it for your business. Put over 300 years of Hybrid Media’s upper level Marketing and Media Management experience to work for you.