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Hybrid Media has spent over 15 years with a singular focus on leveraging the power of radio to benefit our clients. With a 100% focus on radio advertising, we aren’t distracted by other marketing channels.
We leverage the four platforms of radio – AM/FM, Satellite, Streaming and Podcasts – to deliver the results you define as “success.”
Running a podcast campaign allows your brand or message to be heard across the US and target specific audiences. Contact Hybrid Media, a podcast advertising agency, today to inquire about our podcast ad network and how we can help you run podcast ads today.
Keeping the client’s performance in mind, we continually optimize media to maximize ROI. Our goal is to ensure every dollar is spent efficiently to drive response.
in the United States alone per week.
listen to podcasts.
are more likely to consider a product after having heard about it on a podcast.
Running a podcast advertising campaign allows your brand or message to be heard across the US and reach specific audiences. Contact us today to inquire about our radio ad network and how we can help you run podcast ads today.
Podcast advertising is just one of many ways to grow your show’s audience. Growing an audience, ultimately, starts with creating good content on a consistent basis though. Then, if you make it easy to find and share, you’ll struggle not to grow your audience. So, on to the reason you clicked here. Where can you actually run some podcast advertising? And which options are the most suited to you and your target audience? Hybrid Media is a podcast advertising agency. Talk to our podcasting experts to get all the answers you’ll need to be successful.
AdvertiseCast reports the industry average rates for the most common podcast ads as follows:
$18 for 30-second ad CPM / $25 for 60-second ad CPM
Where CPM is the cost per mile or cost per 1000 listeners. They also have a handy calculator you can use to check podcast advertising prices. More importantly, When you let a podcast host read your advertisement, it follows the original tone of the show and is integrated seamlessly to match what the host is talking about. To have an authentic ad, encourage the podcast host to try your product. Listeners can distinguish when a podcast host has tried a product, compared to when they haven’t. That’s the experience and strategy Hybrid Media brings to the table to make your advertising campaign cost effective and find’s your target audience
#1. Podcasts make information personal.
In a podcast, the content is communicated directly to you, the listener, either verbally or through video. That’s a much more intimate way of getting information than reading it from an e-mail or document.
#2. Podcasts are convenient and easy to consume.
Once you subscribe to a podcast feed, new podcasts are automatically downloaded to your computer as soon as they are available. You can listen to them at your convenience.
#3. Podcasts cut costs.
Because podcasts are delivered digitally, they eliminate many costs associated with other forms of communication including postage, printing, and paper. They can also reduce meeting costs and e-mail storage costs. They are easy to archive and updating them is quick and easy.
Want to give it a try?
Hybrid Media are here to help you decide if podcasting is right for your organization. Call us to learn more about how we can help you with your podcast efforts.
Benefits of Podcasting
• Podcasts ad segments are limited, offering a high share of voice
• Reaches audiences that might not be tuning into traditional media
• Hosts / Influencers are brand legitimizers, listeners are loyal
Ad segments are limited, offering advertisers a remarkably high share of voice. Ad impressions are measured by downloads; specifically, how many times an episode that contains an ad is downloaded. CPM’s can range anywhere between $25-$45 depending on the type of ad, the placement, and targeting. Host Reads are typically a premium since they use the talent’s voice and influence.
Types of Ads:
• Host Reads –voiced by a host and runs within a specific show
• Produced Spots– recorded by the voice of network talent and runs across various shows
Types of Campaigns:
• Baked-In /Evergreen– the ad units are embedded in the episode
• Dynamically Inserted – ads are impression-based and removed from the podcast once fulfilled
Targeting:
• Show-specific – by content
• Run of Network – across a network of shows
• Managed Programmatic – by Audience Segments / Demo / Geo
At podcast marketing agency Hybrid Media, we do the following:
Industry and Competitive Insights
We do our homework.
Strategic Media Planning
We listen carefully and plan according to the brand’s goals
and objectives.
Creative Ideation
We are fluent in effective messaging.
Smart Buying
We find the right shows that perfectly sync with the brand, products and services.
Analysis and Optimization
We collect and meticulously analyze data in order to optimize media.
Advertising on podcasts cost
Most podcast ad spots cost between $100-$500, although podcast advertising rates vary. Some publishers with higher podcast ad rates will charge more than $2,000. Hybrid Media will help you to find spots that match your budget and marketing objective.
Podcast advertising is pretty much what it sounds like, advertising on podcasts by purchasing ad space.
Typically, the podcast host will “endorse” your brand or read an ad for your brand for a 30 or 60 second spot during the beginning or middle part of the podcast.
The podcast ad should contain info about your product or service, along with where listeners can order or contact you, possibly coupon codes, and more info that the listeners might need about your product or service. Having the podcast host give a personal experience with your product or service also can be very effective in converting listeners to leads or customers.
Podcast advertising networks specialize in connecting podcasters and advertisers.
Some different typical podcast ad types include:
Pre‐roll: A 15 to 30 seconds spot, aired at the beginning of a podcast.
Mid‐roll: A 45 to 60 seconds spot, aired during the middle of a podcast.
Post‐roll: A 15 to 30 seconds spot, aired at the end of a podcast.
Baked in: These are ads where a message is read live by the podcast host or hosts, and they really become a part of the podcast itself, as everyone who ever listens will hear it.
Dynamically ad insertion (DAI): These are ads that play at the end of a podcast, by purchasing ad insertions on an ad server. This automates the ad buying process which is different than the traditional way of manually negotiating and buying podcast ad space. While every user hears a different ad, these ads offer precise measurement and targeting capabilities.