Graham Keenan

Graham Keenan

VP, Business Development

Graham graduated from New England College in 1981 and shortly thereafter began his 35 year radio industry career at McGavern-Guild Radio in New York City.

 

Graham helped launch one of the first “un-wired” network radio platforms form 1982-1987 that utilized all 6 of the companies individual rep firms affiliate line ups.

 

From 1987 to 1989 Graham worked in the affiliate relations department of DIR Radio where he was responsible for clearing national programs such as The King Biscuit Flower Hour, Rick Dees Weekly Top 40, Mel Allen’s This Day in Major League Baseball and Scott Muni’s Weekly Beatles program Ticket to Ride.

 

In 1989 Graham rejoined Interep at HNWH and sold a list of over 189 radio stations to national advertisers in the New York market. In 1992 Graham joined the Radio Marketing Specialist arm at Interep whose charge was to educate and sell directly to the upper level media decision maker’s at both the client and agency levels to increase radio’s over-all share of the advertising budget. From 1992 until 2009 Graham helped design and implement local radio programs totally well over 150 million dollars for advertiser’s as diverse as MCI’s 1-800- Collect, TIAA-CREF, Proctor and Gamble, and many, many more.

 

Since 2009 Graham has continued to prove to advertisers the power of radio in all its forms at Hybrid Media Services. His clients look to him to help design, implement and measure, local and national radio campaigns that meet and exceed their specific ROI metrics and increase top line revenue and profit on a consistent basis.

Who we are.

10 years ago it all started with the realization that all the media experience can be put together with a whole new sense of what’s possible-create a new media sales formula-with over 200 years of buying experience, helping Hybrid Media become one of the leaders in the direct response radio industry.

Built on a solid foundation.