Why Hybrid Media for Your Direct Response Radio Advertising Initiatives?
We are active in the market 52 weeks a year, placing hundreds of thousands of dollars in radio media each week. We leverage this "buying power" to lock-in the lowest possible rates on the most effective radio stations.
Experience
Our executive team has over 155 collective years of experience in the radio industry.
- Having grown up in the business, we work with all the major media outlets and ownership groups throughout the United States & Canada.
- Over the past 5 years we have negotiated, placed, and monitored over 4200 individual radio buys.
Buying Power
We negotiate and place millions of dollars in radio media each month, buying both local and national remnant radio saving our clients hundreds of thousands of dollars over the course of time.
Analytics
Negotiating and buying low cost media is only half the direct response equation.
- Hybrid Media employs a full time staff to constantly monitor your campaign's performance.
- It's this sort of attention that allows us to react instantly to any positive or negative variable that can impact your campaign's performance.
Research and Buying Tools
We subscribe to all the necessary buying tools and research ensuring that we have the up-front data to make informed buying decisions for you:
- Arbitron/Tapscan
- Media Monitors
- SQAD
Commercial Copy and Production
Hybrid employs and has access to many award winning copywriters and production houses.
Call Tracking Software
Our web-based call tracking software allows you to see in real time:
- Where your calls are coming from (i.e., state, city).
- Average call time duration
- Listen to all calls to review & improve closing ratios.
Full Disclosure
We are a full disclosure shop - meaning you see every rate for every station we place on your behalf.