Why Direct Response Radio? Target Consumers Directly and Personally
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Studies prove that adding direct response radio to your marketing mix can improve purchase likelihood, enhance brand recognition, increase web traffic, augment product preference, and acheive the desired ROI.
Recent Studies
Here are some recent studies on the value of radio marketing:
- Enhanced Cross-media Impact of Radio Advertising with TV and Newspaper Advertising
- Engagement, Emotions, and the Power of Radio
- Targeting Market by Market to Drive Call Volume
Radio Is Everywhere
Some important demographic statistics:
- Reaches 93.3% of all 18+ Americans each week. That is over 292 million consumers ready to hear and respond to your commercial message.
- Americans spend nearly 20 hours in their cars per week and travel more than 200 miles.
- The average traveler aged 18 or older spends 18 hours and 31 minutes in his or her car per week and covers 224 miles.
- These consumers are not surfing the web, or watching tv or checking Facebook while driving. They are listening to the radio.