The Moms Market Mom's Control 85% of the Household Finances: Over $2 Trillion to U.S. Brands. Here is How To Reach Them Using Radio
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The United States has 82.5 million mothers; 55% of women 15-44 are moms. There are 10.4 million single mothers living with children younger than 18, up from 3.4 million in 1970.
•Women control $1.6 trillion in household spending (Engage: Moms – 09/02/09)
•Moms control 85% of household spending and are worth more than $2 trillion to U.S. brands (Marketing to Moms Coalition, 2009)
For More Please See Hyperlink Below:
http://www.rab.com/public/millennials/moms.cfm