How To Reach And Influence The Growing Baby Boomer Generation Using Direct Response Radio

Apha Boomers
Since babyhood, this age group has been redefining societal trends and expectations; as they approach retirement, they continue to be cultural movers and shakers. 
Advertisers’ success with marketing the Alpha Boomers in their younger years has resulted in a continued focus on targeting younger demographics:  18-49, 25-54.  Advertisers who have abandoned the Alpha Boomer segment may want to rethink their strategies.

http://www.rab.com/public/reports/alphaboomers.pdf