Direct Response Radio Cost Effective, Measurable, Lead Generation
Direct response radio is an extremely effective lead generation platform when bought, analyzed, and managed properly. If you need to drive qualified prospects to your call center, your web site, or both, Hybrid Media Services and specifically planned and executed direct response radio can help.
Direct response radio creative costs thousands less to produce and traffic than the television or newspaper mediums.
You don't have to spend huge amounts of money within your marketing budgets to design and place direct response radio copy that gets results.
Why spend thousands developing television and print creative when those funds could be used within your actual media budget and deliver new customers?
Direct Response Radio = Direct Measurable Revenue Low Cost Remnant Radio
Effective direct response radio starts with low cost "remnant radio".
Each week, thousands of radio stations and national radio networks find themselves with unsold inventory. The desire to monetize this unsold inventory-even at a sizeable discount -provides direct response advertisers with affordable, cost efficient access to the "sound medium".
Hybrid Media negotiates and buys this heavily discounted inventory on over 1500 radio stations in all markets throughout the United States and Canada.
Our negotiated rates are less than HALF when compared to typical rate card pricing.
Our clients leverage our bank of analytical history, gathered over a period of four years, organized by direct response category, in order to generate high call volume from qualified customers, to their call centers and web sites.
Account Managment
Attention to detail is critical for success in direct response radio. The executive team at Hybrid Media works directly wtih client decision-makers on every campaign. We understand and apply the nuances that differentiate a successful high performing campaign from one that is underachieving. We guide your campaign through the entire process.
Multi-Channel Marketing
In addition to a typical direct response radio campaign, Hybrid Media has the experience, relationships, and partnerships to enhance the effectiveness of your campaign by adding additional elements such as:
- Local market promotions and events
- Personality endorsements and live reads
- Radio station based email campaigns and web contesting