Radio Owns The Hispanic Audience

In the latest Nielsen report, in the Hispanic 18+ demo, radio runs away with the audience.  Approximately 96.7% of the Hispanic population is reached by radio on a weekly basis.
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At 93%, Radio Has Significant Reach Lead Among Media

Radio’s reach among adults remains solidly out in front of all media platforms, according to Nielsen’s Q2 2016 Comparable Metrics Report.
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