Radio Rides Rising Wave Of Traditional Local Ad Growth

While radio, TV, cable and print are sometimes lumped together as “traditional media,” forecasting their revenue as one category can be misleading. That’s why BIA/Kelsey now separates the category into two buckets. Print’s share of local ad dollars is forecast to consistently erode over the next five years; electronic media remains on an upswing.

Click here to read the Inside Radio article and learn more about BIA/Kelsey’s spring update of their forecast.