Audio Rules Close-To-Purchase Ad Grid-Survey

Radio has long positioned itself as the medium closet to the point of purchase, allowing marketers to reach consumers in those critical last moments in their path to shop. But with digital and social media now routinely accompanying consumers into the store, does radio’s “most-recent” status still hold water?
Click here to read about the new research conducted by ad agency Mediavest | Spark with iHeartMedia.