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In the latest Neilsen report, in the Hispanic 18+ demo, radio runs away with the audience. Approximately 96.7% of the Hispanic population is reached by radio on a weekly basis.
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Radio’s reach among adults remains solidly out in front of all media platforms, according to Nielsen’s Q2 2016 Comparable Metrics Report.
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The amount of time Americans spend with streaming audio skyrocketed in the past year, especially on mobile devices such as smartphones and iPads. There are even bigger gains among Hispanics and African-Americans. At the same time, Nielsen’s latest Total Audience Report shows the amount of time spent tuning into over-the-air broadcasts also inched higher.
Click here to read the full InsideRadio.com story.
Radio remains one of America’s two ongoing favorite media sources, second only to television. And Nielsen’s Q1 2016 Comparable Metrics Report offers an in-depth look at how adult consumers access television, radio, TV-connected devices, smartphones and tablets and how much they use them. In all, consumers spend 13 hours and 1 minute with radio every week.
Click here to read Inside Radio’s article about Nielsen’s latest findings.
Radio has long positioned itself as the medium closet to the point of purchase, allowing marketers to reach consumers in those critical last moments in their path to shop. But with digital and social media now routinely accompanying consumers into the store, does radio’s “most-recent” status still hold water?
Click here to read about the new research conducted by ad agency Mediavest | Spark with iHeartMedia.
More than three-fourths of American drivers (77%) listen to AM/FM radio in the car at least weekly. That total dwarfs all other audio options, including CD players (41%), connecting a phone (27%), satellite radio (23%), Pandora (18%), Spotify (13%), Apple Music (10%) and Amazon Music (10%).
That’s one of the topline results from new research of 1,200 English-speaking American drivers aged 18-64 from Frank Magid & Associates.
Click here to read more of the Inside Radio article.
While radio, TV, cable and print are sometimes lumped together as “traditional media,” forecasting their revenue as one category can be misleading. That’s why BIA/Kelsey now separates the category into two buckets. Print’s share of local ad dollars is forecast to consistently erode over the next five years; electronic media remains on an upswing.
Click here to read the Inside Radio article and learn more about BIA/Kelsey’s spring update of their forecast.
Advertisers may be increasingly preoccupied with digital media but new research shows audio and out-of-home advertising remain dominant in influencing consumer purchase habits in certain categories and audiences.
Click here to read the Inside Radio article about the study conducted by ad agency Mediavest | Spark and iHeartMedia.