How We Get Results

The Perfect Blend

Of Brand and Direct Response Radio

Inventory

One of the country’s largest radio media buyers

Creative

Written and produced in-house.

measurement

Dedicated to post analysis staff.

Reporting

Proprietary Reporting System

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in our corner

Why Work With Us

Our depth of understanding is based on experience

results are our priority

Experience The Hybrid Difference

Full transparency

You see each and every rate.

accountability

Detailed analysis of all buys.

database

Data, data and more data.

experience

Our senior staff has well over 200 years of combined radio experience. Yes. You heard right. 200 years.

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Who We Are

Kevin Mannix

President

Jay Keay

COO

Steve Howard

SR VP, Creative Director

Graham Keenan

VP, Business Development

Hans Dorsainvil

VP, Account Services

Neil Hurwitz

VP, Business Development

Rich Kagan

VP, Business Development

Jenifer Wustman

Senior Account Manager

Jessica Giannasca

Senior Account Supervisor

Jessica Grauso

Senior Account Supervisor

Paul Smith

Director, Account Services

Serena Spallone

Controller

Angela DeMarco

Manager, Media Operations

John Barlett

Director of Analytics

James Marchionno

Account Services Coordinator

Barbara Keenan

Manager, Client Services

Tina Mannix

Marketing Coordinator

Duanne Castellani

Marketing Coordinator

AnnaLisa Aceto

Accounting Manager

Kyle Neeck

Media Coordinator

Who we are

10 years ago it all started with the realization that all the media experience can be put together with a whole new sense of what’s possible-create a new media sales formula-with over 200 years of buying experience, helping Hybrid Media become one of the leaders in the direct response radio industry.

Built on a solid foundation.

Headlines

A senior marketing executive for a major American retailer told Westwood One that Pandora listeners light up social media in anger, complaining bitterly about hearing their ad over and over.
Click here to find out why.
Sure, the sense of hearing rarely gets top billing in a world that has grown to love its visuals. But radio continues to prove to performance-based marketers that it’s worth a second listen.
Click to here read more from Response Magazine.

 

 

Save

In the latest Nielsen report, in the Hispanic 18+ demo, radio runs away with the audience.  Approximately 96.7% of the Hispanic population is reached by radio on a weekly basis.
To learn more, please click here.
Radio’s reach among adults remains solidly out in front of all media platforms, according to Nielsen’s Q2 2016 Comparable Metrics Report.
Click here to read more.
The amount of time Americans spend with streaming audio skyrocketed in the past year, especially on mobile devices such as smartphones and iPads. There are even bigger gains among Hispanics and African-Americans. At the same time, Nielsen’s latest Total Audience Report shows the amount of time spent tuning into over-the-air broadcasts also inched higher.
Click here to read the full InsideRadio.com story.
Radio remains one of America’s two ongoing favorite media sources, second only to television. And Nielsen’s Q1 2016 Comparable Metrics Report offers an in-depth look at how adult consumers access television, radio, TV-connected devices, smartphones and tablets and how much they use them. In all, consumers spend 13 hours and 1 minute with radio every week.
Click here to read Inside Radio’s article about Nielsen’s latest findings.
Radio has long positioned itself as the medium closet to the point of purchase, allowing marketers to reach consumers in those critical last moments in their path to shop. But with digital and social media now routinely accompanying consumers into the store, does radio’s “most-recent” status still hold water?
Click here to read about the new research conducted by ad agency Mediavest | Spark with iHeartMedia.
More than three-fourths of American drivers (77%) listen to AM/FM radio in the car at least weekly. That total dwarfs all other audio options, including CD players (41%), connecting a phone (27%), satellite radio (23%), Pandora (18%), Spotify (13%), Apple Music (10%) and Amazon Music (10%).
That’s one of the topline results from new research of 1,200 English-speaking American drivers aged 18-64 from Frank Magid & Associates.
Click here to read more of the Inside Radio article.

Contact Us

Ten Years

Headquarters
Armonk

Bangor

Los Angeles

Minneapolis

Philadelphia

San Diego

WE’D LOVE TO MEET YOU IN PERSON

Office: 357 Main Street, Armonk, NY 10504
Phone: 800-HMS-5005
Fax: 914-358-1387
Email: info@hybridadv.com

RADIO STATION INQUIRES

Angela DeMarco
Phone: 914-810-1028
Email: angela@hybridadv.com

BUSINESS OFFICE INQUIRES

Serena Spallone
Phone: 914-810-1023
Email: serena@hybridadv.com

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