How We Get Results

The Perfect Blend

Of Direct and Brand Response Radio

Inventory

One of the country’s largest radio media buyers

Creative

Written and produced in-house.

measurement

Dedicated to post analysis staff.

Reporting

Proprietary Reporting System

in our corner

Why Work With Us

Our depth of understanding is based on experience

results are our priority

Experience The Hybrid Difference

Full transparency

You see each and every rate.

accountability

Detailed analysis of all buys.

database

Data, data and more data.

experience

Our senior staff has well over 200 years of combined radio experience. Yes. You heard right. 200 years.

Who We Are

Kevin Mannix

Kevin Mannix

President

Jay Keay

Jay Keay

COO

Steve Howard

Steve Howard

SR VP, Creative Director

Graham Keenan

Graham Keenan

VP, Business Development

Hans Dorsainvil

Hans Dorsainvil

VP, Account Services

Neil Hurwitz

Neil Hurwitz

VP, Business Development

Paul Smith

Paul Smith

Director, Account Services

Rich Kagan

Rich Kagan

VP, Business Development

Angela Demarco

Angela Demarco

Manager, Media Operations

Jenifer Wustman

Jenifer Wustman

Senior Account Manager

Jessica Giannasca

Jessica Giannasca

Senior Account Supervisor

Barbara Keenan

Barbara Keenan

Manager, Client Services

Serena Spallone

Serena Spallone

Controller

Jessica Grauso

Jessica Grauso

Senior Account Supervisor

Duanne Castellani

Duanne Castellani

Marketing Coordinator

Tina Mannix

Tina Mannix

Marketing Coordinator

John Barlett

John Barlett

Director of Analytics

James Marchionno

James Marchionno

Account Services Coordinator

Kyle Neeck

Kyle Neeck

Media Coordinator

AnnaLisa Aceto

AnnaLisa Aceto

Accounting Manager

Who we are.

10 years ago it all started with the realization that all the media experience can be put together with a whole new sense of what’s possible-create a new media sales formula-with over 200 years of buying experience, helping Hybrid Media become one of the leaders in the direct response radio industry.

Built on a solid foundation.

Headlines

In the latest Neilsen report, in the Hispanic 18+ demo, radio runs away with the audience.  Approximately 96.7% of the Hispanic population is reached by radio on a weekly basis.

To learn more, please click here.

Radio’s reach among adults remains solidly out in front of all media platforms, according to Nielsen’s Q2 2016 Comparable Metrics Report.

Click here to read more…

The amount of time Americans spend with streaming audio skyrocketed in the past year, especially on mobile devices such as smartphones and iPads. There are even bigger gains among Hispanics and African-Americans. At the same time, Nielsen’s latest Total Audience Report shows the amount of time spent tuning into over-the-air broadcasts also inched higher.

Click here to read the full InsideRadio.com story.

Radio remains one of America’s two ongoing favorite media sources, second only to television. And Nielsen’s Q1 2016 Comparable Metrics Report offers an in-depth look at how adult consumers access television, radio, TV-connected devices, smartphones and tablets and how much they use them. In all, consumers spend 13 hours and 1 minute with radio every week.

Click here to read Inside Radio’s article about Nielsen’s latest findings.

Radio has long positioned itself as the medium closet to the point of purchase, allowing marketers to reach consumers in those critical last moments in their path to shop. But with digital and social media now routinely accompanying consumers into the store, does radio’s “most-recent” status still hold water?

Click here to read about the new research conducted by ad agency Mediavest | Spark with iHeartMedia.

More than three-fourths of American drivers (77%) listen to AM/FM radio in the car at least weekly. That total dwarfs all other audio options, including CD players (41%), connecting a phone (27%), satellite radio (23%), Pandora (18%), Spotify (13%), Apple Music (10%) and Amazon Music (10%).

That’s one of the topline results from new research of 1,200 English-speaking American drivers aged 18-64 from Frank Magid & Associates.

Click here to read more of the Inside Radio article.

While radio, TV, cable and print are sometimes lumped together as “traditional media,” forecasting their revenue as one category can be misleading. That’s why BIA/Kelsey now separates the category into two buckets. Print’s share of local ad dollars is forecast to consistently erode over the next five years; electronic media remains on an upswing.

Click here to read the Inside Radio article and learn more about BIA/Kelsey’s spring update of their forecast.

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Advertisers may be increasingly preoccupied with digital media but new research shows audio and out-of-home advertising remain dominant in influencing consumer purchase habits in certain categories and audiences.

Click here to read the Inside Radio article about the study conducted by ad agency Mediavest | Spark and iHeartMedia.

Contact Us

WE’D LOVE TO MEET YOU IN PERSON!

Office: 357 Main Street, Armonk, NY 10504
Phone: 800-HMS-5005
Fax: 914-358-1387
Email: info@hybridadv.com

RADIO STATION INQUIRES

Angela DiMarco
Phone: 914-810-1028
Email: angela@hybridadv.com

BUSINESS OFFICE INQUIRES

Serena Spallone
Phone: 914-810-1023
Email: serena@hybridadv.com

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